Friday’s ‘Supernatural’ Saw 38% Lift With Adults 18-49 With Three Days of DVR Viewing; ‘Nikita’ Only 17%

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At least within three days of airing, Friday’s Supernatural had much more DVR viewing than Nikita, both in absolute and percentage terms. Supernatural rose from a Live+Same Day adults 18-49 rating 0f 0.8 to a 1.1 adults 18-49 rating. With three days of DVR viewing, Nikita rose from a 0.6 adults 18-49 rating to a 0.7.

 

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