IFC’s “Portlandia” Season Two Debut Attracts Strong Audience
Note, the numbers below are Live+3 (includes 3 days of DVR viewing). In Live+SD (same day DVR viewing) Portlandia averaged 255,000 viewers.
via press release:
IFC’s “PORTLANDIA” SEASON TWO DEBUT ATTRACTS STRONG AUDIENCE
NEW YORK, NY – January 12, 2012 – IFC’s second season debut of the network’s hit comedy series, Portlandia, attracted strong audiences on Friday, January 6 (10-10:30 pm), according to Nielsen Media Live+3 Days. Portlandia is IFC’s original sketch-based comedy series created, written by and starring Fred Armisen (SNL) and Carrie Brownstein (Sleater-Kinney, Wild Flag), produced by Broadway Video and executive produced by Lorne Michaels.
Performance highlights of the premiere include:
- 500,000 total viewers (P2+)
- 399,000 A18-49
- Versus the season one premiere, +39% growth among P2+ and +81% growth among A18-49
- Over 1.3 million total viewers for the Portlandia season two premiere night line-up, which included an encore run of season one and the launch of season two ( 7-10:30 pm).
- #4 among cable shows and #8 among all shows for total social media commentary (1/6/12, 8-11 pm).
“We’re extremely proud of this show and how Fred’s and Carrie’s comedic sensibilities resonate so strongly with our viewers and align with our brand,” said Jennifer Caserta, executive vice president & general manager of IFC. “This show grew throughout season one, attracted a passionate fan base and is unlike anything else on the comedy landscape.”
“Portlandia is a truly unique comedy that defines our vision for IFC,” said Evan Shapiro, president of IFC. “We’re very thankful to work with Broadway Video on the show, and so proud that it has found such a great audience.”
Sources: Nielsen Media Research, IFC, 1/6/12 Live+3 Days; Nielsen Media Research, IFC, 1/21/11-2/25/11 Friday 10:30-11P, Live+ 3 Days; Blue Fin Signals 1/6/12
IFC creates and champions authentic, original content that is “Always On. Slightly Off.” Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series – headlined by brand-defining scripted and sketch comedy – air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent’s Spirit Awards and SXSW. IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network’s On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is owned and operated by AMC Networks Inc.
About AMC Networks Inc.
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (Nasdaq: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates AMC/Sundance Channel Global, an international programming business, and AMC Networks Broadcasting & Technology, a full-service network programming origination and distribution company.