ABC’s Grey’s Dominates at 9pm to Stand as Thursday’s #1 Drama in Adults 18-49

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via press release:

ABC is a Strong No. 2 on Thursday in Total Viewers and Adults 18-49, While

Winning the Evening Among Adults 18-34 and Key Women Demographics

 

From 8-9pm, ABC’s “Wipeout” Defeats NBC’s Season Premiere of “30 Rock”

And “Parks and Recreation” by Wide Margins in Viewers and Young Adults

 

Thursday’s No. 1 Drama in Adults 18-49, ABC’s “Grey’s” Dominates the 9pm Hour

 

In the 10pm Hour, ABC’s “Private Practice” More than Doubles the Slot Premiere

Of NBC’s “The Firm” in Adults 18-49, and Ranks as the No. 1 Drama in Adults 18-34

 

Thursday Night (8:00-11:00 p.m.)

ABC ranked a strong No. 2 on Thursday night among Total Viewers (8.1 million) and Adults 18-49 (2.8/7), while winning the No. 1 position on the night with Adults 18-34 and key Women (W18-34/W18-49).  Among Adults 18-49, ABC (2.8/7) outdelivered original schedules with premieres on Fox by 40% (2.0/5 – including the series debut of “The Finder”) and NBC by 56% (1.8/5 – including the season premiere of “30 Rock” and the time-period premieres of “Up All Night” and “The Firm”).

 

“Winter Wipeout” (8:00-9:00 p.m.)

During the 8 o’clock hour opposite CBS’ top-rated “The Big Bang Theory” and the series debut of “Rob” and Fox’s “Bones,” ABC’s “Winter Wipeout” outdrew NBC’s comedies (“30 Rock”/”Parks and Recreation”) by 2.8 million viewers (7.1 million vs. 4.3 million) and by 22% in Adults 18-49 (2.2/6 vs. 1.8/5).    In addition, the broad-skewing unscripted series finished No. 2 in the time period with key Men (M18-49/M25-54), as well as making ABC the No. 2 broadcaster in the hour with Teens 12-17 and No. 1 with Kids 2-11.  In fact it was the night’s highest-rated broadcast program with Kids 2-11.

 

  • Despite facing stiff competition, “Wipeout’s” audience surged by 7% in viewers (6.9 million to 7.4 million) and by 26% in young adults (1.9/5 to 2.4/6) from its first half-hour to its second half-hour.

“Grey’s Anatomy” (9:00-10:00 p.m.)

Winning the 9 o’clock hour by wide margins in Adults 18-49, ABC’s “Grey’s Anatomy” (3.8/9) beat out CBS’ “Person of Interest” by 19% (3.2/8), NBC’s comedies (“The Office”/”Up All Night”) by 58% (2.4/6) and Fox’s series debut of “The Finder” by 124% (1.7/4).

 

  • ABC’s “Grey’s Anatomy” stood as Thursday’s No. 1 drama in the key young adult sales demo for its 10th consecutive original telecast this season.

 

“Private Practice” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Private Practice” topped NBC’s time-period premiere of “The Firm” by 2.5 million viewers (6.7 million vs. 4.2 million) and more than doubled the NBC drama’s Adult 18-49 number (+140% – 2.4/6 vs. 1.0/3).

 

  • ABC’s “Private Practice” qualified as the No. 1 drama in Thursday’s 10 o’clock hour for the 10th straight first-run airing this season with Adults 18-34 and Women 18-34. 

               

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2011.  More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 01/12/12.

 

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