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TV Ratings Thursday: 'Rob' Premieres Strong; 'The Finder' Can't See Audience

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January 13th, 2012


Scoreboard CBS ABC FOX NBC Uni CW
Adults 18-49: rating/Share 3.5/9 2.8/7 2.0/5 1.8/5 1.3/3 1.0/3
Adults 18-34: Rating/Share 2.1/6 2.2/6 1.4/4 1.7/5 1.4/4 1.0/3
Total Viewers (million) 14.278 8.137 7.041 4.547 3.134 2.433

Rob premiered to a 4.1 adults 18-49 rating, which is none too shabby.  But don't get ahead of yourself. First, next week it faces the Thursday season premiere of American Idol, second keep in mind that back in the day $#*! My Dad Says premiered with a 4.0 preliminary adults 18-49 rating before ultimately fading (to what still would've been good ratings for a comedy on any network not named CBS) and getting canceled.  Still, CBS had its best 8:30p Thursday performance for a regularly scheduled program in viewers and adults 18-49 since Survivor on May 13, 2010.

Person Of Interest saw highs with adults 18-49 (3.2) and total viewers (14.7 million).  The Mentalist's 2.7 adults 18-49 rating was even versus its last original. Earlier in the night The Big Bang Theory's 5.2 adults 18-49 rating was up 13% from its last original in early December.

Over on Fox it was a different story. Fox launched The Finder with an episode of Bones and that didn't go too well.  Bones, on its own at 8p, could muster only a 2.4 adults 18-49 rating and the premiere of The Finder at 9pm could only find a 1.7 adults 18-49 rating. Normally that would lead to some very quick prognostications of doom, but all hope is not lost.  Next week The Finder has the benefit of an American Idol lead in.

ABC was second on the night though against original competition this week it fell across-the-board vs. last week.  Wipeout was down 19% to a 2.2 adults 18-49 rating and Grey's Anatomy was down 16% to a 3.8 adults 18-49 rating. Private Practice was down 11% to a 2.4 adults 18-49 rating.

30 Rock returned with a modest (by NBC standards) 1.8 adults 18-49 rating, down 31% from last season's premiere and its lowest rated season premiere ever. Parks & Recreation averaged a 1.9 adults 18-49 rating, up 13% from its last original five weeks ago and The Office's 2.9 adults 18-49 rating was flat vs. its last original.  Up All Night's 2.0 in its new day/time was up 5% from its last Wednesday original.  The Firm in its normal timeslot fell 29% to a 1.0 adults 18-49 rating.  Hello, Saturday night?

 

Overnight ratings for Thursday, January 12, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS The Big Bang Theory 5.2/15 15.93
FOX Bones 2.4/6 8.63
ABC Wipeout 2.2/6 7.13
NBC 30 Rock (Season Premiere) 1.8/5 4.57
CW Vampire Diaries 1.2/3 2.81
8:30 CBS Rob (Series Premiere) 4.1/11 13.48
NBC Parks & Recreation 1.9/5 4.10
9:00 ABC Grey's Anatomy 3.8/9 10.59
CBS Person Of Interest 3.2/8 14.73
NBC The Office 2.9/7 5.87
FOX The Finder (Series Premiere) 1.7/4 5.45
CW The Secret Circle 0.8/2 2.06
9:30 NBC Up All Night 2.0/5 4.28
10:00 CBS The Mentalist 2.7/7 13.40
ABC Private Practice 2.4/6 6.70
NBC The Firm 1.0/3 4.24

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.9/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.8/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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