Disney Channel Sweeps #1 Total Day Ranking Across All TV in Kids 2-11, Kids 6-11, Boys 6-11 and Tweens 9-14 for the 2nd Consecutive Week

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via press release:

Disney Channel Sweeps #1 Total Day Ranking Across All TV in Kids 2-11,

Kids 6-11, Boys 6-11 and Tweens 9-14 for the 2nd Consecutive Week;

Ties Nickelodeon as the #1 Cable Network in Total Day in Total Viewers

~Represents Record 31 Consecutive Weeks at #1 in Kids 6-11 and Tweens 9-14

~Marks 8th Time in Prior 9 Weeks at #1 in Boys 6-11; 3rd Time in 4 Weeks in Kids 2-11

~Surpasses Nickelodeon by 29% in Kids 6-11, by 25% in Boys 6-11 and by 47% in Tweens

~Owns the Week’s Top 21 Scripted TV Telecasts in Kids 6-11 and the Top 17 in Tweens

 

Disney Channel Original Movie “Frenemies” is the Week’s #1 Cable Telecast

in Kids 2-11, the #1 TV Telecast Kids 6-11 and Tweens 9-14

and Cable’s #2 Scripted Telecast in Total Viewers

 

Disney Channel: Total Day and Prime Highlights

 

With the premiere of Disney Channel Original Movie “Frenemies” during the week of January 9, 2012, Disney Channel was again the go-to network across all TV in Total Day, sweeping #1 ranks for the 2nd consecutive week in Kids 2-11 (919,000/2.2 rating), Kids 6-11 (580,000/2.4 rating), Boys 6-11 (247,000/2.0 rating) and Tweens 9-14 (475,000/2.0 rating).

 

Impressively, this marked Disney Channel’s 31st consecutive week as TV’s #1 network on a Total Day basis in Kids 6-11 and Tweens 9-14 (dates back to week of June 13, 2011), the 3rd time in the previous 4 weeks in Kids 2-11, and the 8th time in the prior 9 weeks in Boys 6-11.

 

Moreover, Disney Channel tied Nickelodeon as the #1 cable network in Total Day in Total Viewers (0.6 rating). Notably, this represented the 3rd time in 4 weeks the networks tied Nickelodeon based on rating, and the 7th time in the previous 9 weeks overall.

 

  • Disney Channel exceeded Nickelodeon by 29% in Kids 6-11 (580,000 vs. 450,000) and by 47% in Tweens 9-14 (475,000 vs. 323,000), marking the network’s 10th week in a row boasting a double-digit percent advantage in Kids 6-11, and the 12th straight week in Tweens 9-14. Further out, this was the 29th time in the previous 31 weeks the network has surpassed Nickelodeon by double-digits in Tweens 9-14, and the 17th time in the previous 19 weeks in Kids 6-11.

           

In Prime, Disney Channel has ranked as cable’s TV #1 network on a weekly basis for over 6-and-a-half years in Kids 6-11 (1.1 million/4.6 rating), or 347 consecutive weeks. In Tweens 9-14 (924,000/3.9 rating), the network has been #1 for 82 straight weeks, and for the 344th time in the previous 347 weeks overall.

 

  • The debut of “Frenemies” (8:00 – 9:40 p.m.) ranked as the week’s #1 scripted TV telecast in Kids 2-11 (2.4 million/5.8 rating), the #1 TV telecast in Kids 6-11 (2.0 million/8.3 rating) and Tweens 9-14 (1.8 million/7.6 rating), and was the week’s #2 scripted telecast across all basic cable in Total Viewers (4.2 million).
  • Disney Channel held the week’s Top 4 TV telecasts in Kids 6-11 fronted by “Frenemies,” and the Top 21 scripted TV telecasts led by:

 

 

 

  • Disney Channel delivered the week’s #1 TV telecast in Tweens 9-14 with “Frenemies,” and the Top 17 scripted TV telecasts overall led by:

 

 

 

Source: NTI, U.S. ratings. Week of 1/9/12-1/15/12, Live + Same Day; #1 rank streaks include ties.

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