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ESPN Again Towers Over Cable Primetime Adults 18-49 & Viewership For Week Ending January 15, 2012

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January 18th, 2012

For the week's top 25 individual cable programs click here.

With the BCS Championship there was again no doubt that ESPN would lead in primetime with both adults 18-49 and total viewers for the week ending January 15, 2012. Now that college football is over, ESPN should not be lodged at the top every single week.

Nickelodeon was back on top in total day total viewership, after being beaten in a rare upset by ESPN last week..

Prime-time Average Viewers (Live+SD) Week  Ending January 15, 2012

Network (000s)
ESPN  4,503
USA  2,733
DSNY  2,465
HIST  2,237
TBSC  1,980
FOXN  1,871
A&E  1,850
TNT  1,552
SYFY  1,383
DISC  1,313
FOOD  1,294
TRU  1,242
ADSM  1,232
FAM  1,229
HGTV  1,119
BET  1,099
FX  1,048
MTV  1,032
LIFE  1,004
NAN  975
TLC  923
AMC  902
CMDY  894
TVLD  891
BRAV  875

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
ESPN  2,127
TBSC  1,146
USA  973
HIST  966
A&E  937
MTV  722
DISC  674
TRU  654
TNT  647
SYFY  609
CMDY  604
BET  602
FAM  584
FOOD  583
FX  576
ADSM  548
BRAV  514
VH1  513
DSNY  487
LIFE  451
TLC  443
EN  430
SPK  413
HGTV  390
NAN  340
APL  330
ID  318
AMC  270
FOXN  268
TVLD  268
NGC  223
NKJR  218
TRAV  216
LMN  205
OXYG  185

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK  1,666
DSNY  1,639
ESPN  1,479
ADSM  1,304
USA  1,284
FOXN  1,080
TNT  1,065
NAN  1,054
TOON  1,047
HIST  1,033
TBSC  933
A&E  895
FX  715
FOOD  714
HGTV  664
TVLD  656
ID  623
DISC  623
NKJR  592
MTV  587
TRU  571
SYFY  570
FAM  566
AMC  562
BET  537

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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