“The Lying Game” Hits Series Highs for the 3rd Straight Week in Adults 18-34, “Pretty Little Liars” Ranks as Monday’s #1 TV Telecast in Females 12-34

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via press release:

“Pretty Little Liars” Ranks as Monday’s #1 TV Telecast in Females 12-34,

and the #1 Scripted Cable Telecast in Women 18-34 and Women 18-49

~Season 2B Pacing as the Series’ Most-Watched Season on Record in Target Demos

 “The Lying Game” Hits Series Highs for the 3rd Straight Week in Adults 18-34, Women 18-34 and Women 18-49; Also Hits Highs in Adults 18-49 and Key 12-34s

~Ranks as TV’s #1 Telecast at 9 O’Clock in Females 12-34 and Female Teens

~Is the #1 Scripted Cable Telecast at 9PM in Adults 18-34, Women 18-34 and Women 18-49

~Season 1B to Date, Up by Hefty Double-Digit Percent Margins Over Season 1A

 

“Pretty Little Liars” (8:00-9:00 p.m.)

 

Up against original programming on the broadcast front, “Pretty Little Liars” delivered another strong performance, ranking as Monday’s #1 TV telecast in Females 12-34 (1.8 million/3.9 rating) and Female Teens (914,000/7.8 rating), the #1 scripted cable telecast in Adults 18-34 (974,000/1.4 rating), Women 18-34 (859,000/2.6 rating) and Women 18-49 (1.2 million/1.8 rating), and the #3 scripted cable telecast in Prime in Total Viewers (2.8 million).

 

Season 2B to date is pacing as “Pretty Little Liars’” most-watched season on record in several key demos, including Adults 18-34 (1.1 million), Women 18-34 (976,000), Adults 18-49 (1.6 million), Women 18-49 (1.3 million) and Females 12-34 (1.9 million).

 

  • Season 2B to date, “Pretty Little Liars” is out-performing its 2A averages by considerable double-digit percentages across the board, including by 15% in Total Viewers (3.0 million vs. 2.6 million), by 37% in Women 18-34 (976,000 vs. 711,000), by 30% in Women 18-49 (1.3 million vs. 1.0 million) and by 27% in Females 12-34 (1.9 million vs. 1.5 million).

 

“The Lying Game” (9:00-10:00 p.m.)

 

Emerging as a bona fide hit, “The Lying Game” recorded series highs for the 3rd consecutive week in Adults 18-34 (695,000/1.0 rating), Women 18-34 (587,000/1.7 rating) and Women 18-49 (738,000/1.2 rating), and also posted series highs in Adults 18-49 (903,000/0.7 rating), Viewers 12-34 (1.3 million/1.4 rating) and Females 12-34 (1.1 million/2.5 rating).

 

At 9 o’clock, “The Lying Game” ranked as the #1 cable telecast in Females 12-34, the #1 scripted cable telecast in Women 18-34 and Women 18-49, and was TV’s #1 telecast in Females Teens (551,000/4.7 rating). In fact, in Female Teens, “The Lying Game” was Monday’s #2 TV telecast for the 3rd consecutive week, behind only “Pretty Little Liars.”

 

  • Week to week, “The Lying Game” surged by 13% in Total Viewers (1.7 million vs. 1.5 million), by 11% in Women 18-34 (587,000 vs. 528,000), by 9% in Women 18-49 (738,000 vs. 679,000) and by 16% in Females 12-34 (1.1 million vs. 947,000).

 

  • Season to date, “The Lying Game” exceeds 1A averages by huge double-digit percent margins, including by 31% in Total Viewers (1.7 million vs. 1.3 million), by 48% in Women 18-34 (525,000 vs. 356,000), by 43% in Women 18-49 (688,000 vs. 482,000) and by 39% in Females 12-34 (1.0 million vs. 721,000).

 

Source: NTI, 1/16/12, Live + Same Day.

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