USA Network’s “White Collar” Launches Midseason Digital Initiatives For Fans
via press release:
USA NETWORK’S “WHITE COLLAR” LAUNCHES MIDSEASON DIGITAL INITIATIVES FOR FANS
Mozzie’s Mission: Do You Have What it Takes to Partner with Mozzie?
WHITE COLLAR Miso SideShow Offers Engaging Social TV Companion-Viewing Experience
USA Network continues to connect with WHITE COLLAR fans as it unveiled two more digital initiatives: Mozzie’s Mission and the WHITE COLLAR Miso SideShow, both of which launched last night to coincide with the series’ mid-season premiere. These complement the Where Is Elizabeth Burke? campaign, in which fans worked with show creator and executive producer Jeff Eastin to figure out what exactly happened to Mrs. Suit at the end of the first half of the second season.
Starting yesterday, January 17, viewers began playing a six-week game designed to test their skills to see if they’re advanced enough to partner with Mozzie in locating a hidden stash. Through a series of weekly challenges, Mozzie tests users’ abilities in memory, their eye for detail, riddle-solving and more. Featuring original video shot on location in New York City, users must tackle each task in a variety of locations some of which can be accessed in a 2012 Ford Explorer. When all six challenges are completed, a secret sweepstakes is unlocked providing the chance to win an iPad 2. Sponsored by Ford, Mozzie’s Mission was created in conjunction with Eastin and could be played at http://www.mozziesmission.com.
When viewers tune in during the mid-season, they’ll be able to enjoy a special WHITE COLLAR SideShow using the Miso mobile app for iPhone and iPod Touch. It provides a companion viewing experience that allows fans to comment on the action, get intriguing bits of trivia, share great quotes from the show, answer polls, and check-in to get exclusive WHITE COLLAR badges. There will be a new SideShow for each episode.
Currently in its third season, WHITE COLLAR focuses on the unlikely partnership between con artist Neal Caffrey (Matt Bomer) and FBI agent Peter Burke (Tim DeKay) Caffrey’s expertise helps Burke catch other elusive criminals, but this season we’re not sure whose side he is really on. The series also stars Tiffani Thiessen, Willie Garson, Marsha Thomason, Hilarie Burton and Sharif Atkins. WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Mark Goffman is an executive producer and Jeff King is a co-executive producer.