via press release:
“RED BULL SIGNATURE SERIES” SPORTS BLOCK KICKS OFF THIS SATURDAY ON NBC WITH RED BULL CRASHED ICE
Hosted by Sal Masekela, the Jaw Dropping Action Sports Series to Air Across NBC and NBC Sports Network All Year Long
New York, N.Y. – January 19, 2012 – As part of the Red Bull Signature Series, Red Bull Crashed Ice will air this Saturday, Jan. 21 on NBC at 2 pm ET/11 am PT, as America will be seeing the toughest, fastest ice cross downhill racers from around the world race through an unforgiving and gritty downhill ice canal course full of mind-and-body-bending twists, turns and chutes.
Hosted by Sal Masekela, a definitive voice in action sports and entertainment, 35 hours of one-of-a-kind programming will be on NBC and the NBC Sports Network all year long.
Red Bull Media, along with the NBC Sports Group and its action sports arm Alli, are building the most progressive and innovative snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves.
The series features some of Red Bull’s top events including Crashed Ice, X-Fighters,, Dream Line, Rampage and Cold Rush. For more information, visit www.redbullsignatureseries.com.
With the goal of pure sport progression, the new series will provide an event and media platform with more than 20 global events spread throughout the year, monthly programming on NBC and NBC Sports Network, and multiple digital and social extensions.
Other Red Bull Signature Series programming highlights to include:
Red Bull X-Fighters: The world's best freestyle motocross riders travel the globe to compete in the premiere FMX series in front of thousands of fans at some of the most iconic locations on the planet.
Red Bull Rampage: The creative, unrestricted ethos of free-ride mountain biking comes to the contest arena while staying true to the sport's core ideals. Poised on a sandstone ridge in the brutal landscape near Virgin, Utah, riders choose whatever line they dare between an established start gate and the finish line 1,500ft (500m) below. Exactly what happens between those two points will be legendary.
Red Bull : The brainchild of snowboarding icon Travis Rice, is a first-of-its-kind backcountry competition designed to showcase the skills of the best all-around riders on the planet. Over 100 man-made features have been built on the slope over summer, so that once snow falls, a series of tree-line features, jumps and drops will emerge creating the ultimate backcountry run.
Red Bull Dream Line: 16 of the world’s best BMX dirt riders meet at Anthony Napolitan’s private training facility in Minnesota, riding an un-restricted trails-style course that sends riders to the skies and back down again.
Red Bull Cold Rush: The invitation-only event returns for year two at its stateside home of Silverton Mountain in Colorado, North America's highest and steepest ski area. Only accessible via helicopter or hiking, the high-alpine bowls, chutes and cliffs are home to the three-day competition. Comprised of three disciplines - Big Mountain, Cliffs, and Slopestyle - the peer-judged event will determine the bes