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SC GOP Debate Boosts CNN; Cable News Ratings for Thursday, January 19, 2012

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January 20th, 2012

Not surprisingly, the South Carolina GOP debate on CNN boosted them over their cable news rivals on Thursday night in primetime, but while closer to the election, CNN’s debate did not beat out the Fox News debate on Monday in viewership (although it did in the 25-54 demo). Considering the news in the intervening days – Gingrich/ABC report, Perry dropping out and the realization that Santorum really won Iowa, that's somewhat remarkable.

Here's the ratings data for all the GOP debates so far:

Live + Same Day Cable News Daily Ratings for January 19, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  1,263  312  601
CNN  960  323  427
MSNBC  505  131  208
CNBC  163  50  91
FBN  51  10  22
HLN  209  77  102
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  2,024  466  909
CNN  4,216  1,444  1,913
MSNBC  844  161  362
CNBC  179  74  95
FBN  39  8  13
HLN  309  96  156
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends  1,054  291  584
CNN Early Start/Starting Point  223  87  121
MSNBC Morning Joe  415  146  178
CNBC Squawk Box  122  52  86
HLN Morning Express w/ Meade  327  155  170
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE  1,868  428  906
CNN Situation Room  693  180  206
MSNBC Hardball WITH C. MATTHEWS  880  174  288
CNBC 0  164  37  115
HLN HLN SPECIAL REPORT  150  24  45
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER  2,160  477  949
CNN John King USA  501  140  172
MSNBC POLITICS NATION  839  225  335
CNBC Mad Money  176  59  117
HLN Prime News  221  68  94
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH  1,940  507  955
CNN ERIN BURNETT OUTFRONT  738  209  277
MSNBC Hardball WITH C. MATTHEWS  898  211  402
CNBC Kudlow Report  127  42  82
HLN ISSUES  323  71  141
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR  2,394  480  1,053
CNN SOUTHERN GOP PRES DEBATE  4,381  1,465  1,975
MSNBC Ed Show  816  143  315
CNBC BILL GATES GEEK CHNG WRLD  157  53  99
HLN Nancy Grace  392  97  204
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity  1,522  354  656
CNN Anderson Cooper 360  5,300  1,845  2,409
CNN SOUTHERN GOP PRES DEBATE  5,685  1,978  2,643
MSNBC Rachel Maddow Show  826  154  383
CNBC BEST BUY: BOX FIGHTS BACK  204  81  90
HLN Dr. Drew  313  101  135
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA  2,153  564  1,018
CNN Anderson Cooper 360  2,580  892  1,124
MSNBC Last Word W/ L. ODONNELL  885  187  388
CNBC BEST BUY: BOX FIGHTS BACK  176  88  96
HLN Nancy Grace  250  97  143
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR  1,552  555  798
CNN SOUTHERN GOP PRES DEBATE  1,081  449  602
MSNBC Ed Show  560  133  233
CNBC Mad Money  57  36  33
HLN SHOWBIZ TONIGHT  266  82  126

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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