ABC’s ‘Once Upon a Time’ is Sunday’s #1 Non-Sports Show

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Opposite Fox’s high-rated NFL NFC Championship game (NY Giants-San Francisco 49ers) that went into overtime, ABC freshman drama Once Upon a Time surged over its lead-in (+79% in viewers/+167% in young adults) and gained viewers throughout its broadcast to beat out CBS’ Undercover Boss in both Total Viewers and Adults 18-49.  In fact, the ABC freshman drama substantially increased it winning advantage over the CBS unscripted series to 45% Adults 18-49, jumping from 10% the prior week.   Disney-owned Once Upon a Time qualified as Sunday’s #1 non-sports TV program with viewers and young adults.

 

  • Despite facing the big NFL Championship competition, Once Upon a Time increased its numbers week to week in Adults 18-34 (+4%) and Women 18-34 (+3%), scoring its 2nd best results in the last 2 months on both measures – since 11/13/11.   In addition, the show surged 12% over the prior week with Men 18-34 to earn its 2nd strongest performance since November – since 11/27/11.

 

  • Once Upon a Time produced sizeable year-over-year growth for ABC in the hour, improving by 33% in Total Viewers and by 68% in Adults 18-49 over original programming on the same night last year.

 

Registering as the #1 non-sports program in the 9 o’clock hour, ABC’s Desperate Housewives towered over its original drama competition in the time slot, beating NBC’s Prime Suspect by 3.2 million viewers and more than tripling its Adult 18-49 number (+225%).  In addition, Housewives stood as Sunday’s #2 non-sports program with Adults 18-49.

 

  • Desperate Housewives grew week to week in Adults 18-34 (+5%), Women 18-34 (+15%) and Women 18-49 (+3%).

 

During the 10 o’clock hour, ABC’s Pan Am dominated the season finale of NBC’s Prime Suspect by 86% among Adults 18-49.

 

  • Pan Am built week to week by 8% in Adults 18-49, equaling its highest-rated telecast since the beginning of December – since 12/4/11.

 

blog comments powered by Disqus