Live+7 DVR Ratings: ‘Modern Family’ Tops Absolute Gains; ‘Pan Am’ Tops % Gains in Week 16

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”. There were just **7** such programs in the data for the week, which is about a tenth of a full schedule of new broadcast episodes.

During week sixteen of the 2011-12 broadcast season (January 2, 2012 – January 8, 2012) original programming returned and Modern Family once again topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.4 adults 18-49 ratings points.

Pan Am  topped the percentage adults 18-49 ratings increase from DVR viewing, adding 54% to its Live+Same Day adults 18-49 ratings.

Modern Family led the absolute average viewership gained from DVR viewing too, adding 4.849 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-01/04 ABC 5.70 8.10 2.40 42.1%
2 GREY’S ANATOMY-01/05 ABC 4.50 6.10 1.60 35.6%
3 ONCE UPON A TIME-01/08 ABC 3.70 5.00 1.30 35.1%
4 TWO AND A HALF MEN-01/02 CBS 4.50 5.80 1.30 28.9%
5 HAWAII FIVE-0-01/02 CBS 2.90 4.10 1.20 41.4%
6 HOW I MET YOUR MOTHER-01/02 CBS 3.90 5.10 1.20 30.8%
7 NCIS-01/03 CBS 4.10 5.30 1.20 29.3%
8 PRIVATE PRACTICE-01/05 ABC 2.70 3.80 1.10 40.7%
9 REVENGE-01/04 ABC 2.50 3.60 1.10 44.0%
10 FAMILY GUY-01/08 FOX 3.10 4.20 1.10 35.5%
11 DESPERATE HOUSEWIVES-01/08 ABC 3.00 4.00 1.00 33.3%
12 2 BROKE GIRLS-01/02 CBS 4.40 5.40 1.00 22.7%
13 NCIS: LOS ANGELES-01/03 CBS 3.50 4.50 1.00 28.6%
14 MIKE & MOLLY-01/02 CBS 3.80 4.70 0.90 23.7%
15 PARENTHOOD-01/03 NBC 1.70 2.60 0.90 52.9%
16 BODY OF PROOF-01/03 ABC 1.50 2.30 0.80 53.3%
17 BLUE BLOODS-01/06 CBS 1.80 2.60 0.80 44.4%
18 LAST MAN STANDING-01/03 ABC 2.40 3.10 0.70 29.2%
19 PAN AM-01/08 ABC 1.30 2.00 0.70 53.8%
20 CSI: NY-01/06 CBS 1.80 2.50 0.70 38.9%
21 MIDDLE, THE-01/04 ABC 3.00 3.60 0.60 20.0%
22 SUBURGATORY-01/04 ABC 2.90 3.50 0.60 20.7%
23 GOOD WIFE, THE-01/08 CBS 2.70 3.30 0.60 22.2%
24 UNFORGETTABLE-01/03 CBS 2.60 3.20 0.60 23.1%
25 SIMPSONS-01/08 FOX 2.30 2.90 0.60 26.1%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 PAN AM-01/08 ABC 1.30 2.00 0.70 53.8%
2 BODY OF PROOF-01/03 ABC 1.50 2.30 0.80 53.3%
3 PARENTHOOD-01/03 NBC 1.70 2.60 0.90 52.9%
4 SUPERNATURAL-01/06 CW 0.80 1.20 0.40 50.0%
5 BLUE BLOODS-01/06 CBS 1.80 2.60 0.80 44.4%
6 CHUCK-01/06 NBC 0.90 1.30 0.40 44.4%
7 REVENGE-01/04 ABC 2.50 3.60 1.10 44.0%
8 MODERN FAMILY-01/04 ABC 5.70 8.10 2.40 42.1%
9 HAWAII FIVE-0-01/02 CBS 2.90 4.10 1.20 41.4%
10 PRIVATE PRACTICE-01/05 ABC 2.70 3.80 1.10 40.7%
11 CSI: NY-01/06 CBS 1.80 2.50 0.70 38.9%
12 SECRET CIRCLE-01/05 CW 0.80 1.10 0.30 37.5%
13 GREY’S ANATOMY-01/05 ABC 4.50 6.10 1.60 35.6%
14 FAMILY GUY-01/08 FOX 3.10 4.20 1.10 35.5%
15 ONCE UPON A TIME-01/08 ABC 3.70 5.00 1.30 35.1%
16 DESPERATE HOUSEWIVES-01/08 ABC 3.00 4.00 1.00 33.3%
17 HOW I MET YOUR MOTHER-01/02 CBS 3.90 5.10 1.20 30.8%
18 NCIS-01/03 CBS 4.10 5.30 1.20 29.3%
19 LAST MAN STANDING-01/03 ABC 2.40 3.10 0.70 29.2%
20 TWO AND A HALF MEN-01/02 CBS 4.50 5.80 1.30 28.9%
21 NCIS: LOS ANGELES-01/03 CBS 3.50 4.50 1.00 28.6%
22 VAMPIRE DIARIES-01/05 CW 1.50 1.90 0.40 26.7%
23 SIMPSONS-01/08 FOX 2.30 2.90 0.60 26.1%
24 CELEBRITY WIFE SWAP-01/03 ABC 2.10 2.60 0.50 23.8%
25 MIKE & MOLLY-01/02 CBS 3.80 4.70 0.90 23.7%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-01/04 ABC 14027 18876 4849 34.6%
2 HAWAII FIVE-0-01/02 CBS 11896 15288 3392 28.5%
3 NCIS-01/03 CBS 19943 23286 3343 16.8%
4 BODY OF PROOF-01/03 ABC 7049 10076 3027 42.9%
5 GREY’S ANATOMY-01/05 ABC 12116 15083 2967 24.5%
6 ONCE UPON A TIME-01/08 ABC 10349 13209 2860 27.6%
7 BLUE BLOODS-01/06 CBS 11341 14168 2827 24.9%
8 TWO AND A HALF MEN-01/02 CBS 13941 16643 2702 19.4%
9 NCIS: LOS ANGELES-01/03 CBS 17110 19803 2693 15.7%
10 REVENGE-01/04 ABC 8059 10733 2674 33.2%
11 UNFORGETTABLE-01/03 CBS 11783 14427 2644 22.4%
12 2 BROKE GIRLS-01/02 CBS 12101 14326 2225 18.4%
13 PRIVATE PRACTICE-01/05 ABC 7714 9897 2183 28.3%
14 GOOD WIFE, THE-01/08 CBS 11647 13816 2169 18.6%
15 DESPERATE HOUSEWIVES-01/08 ABC 8837 10857 2020 22.9%
16 PARENTHOOD-01/03 NBC 4938 6904 1966 39.8%
17 HOW I MET YOUR MOTHER-01/02 CBS 10143 12097 1954 19.3%
18 CSI: NY-01/06 CBS 10563 12461 1898 18.0%
19 FAMILY GUY-01/08 FOX 6233 8107 1874 30.1%
20 MIKE & MOLLY-01/02 CBS 11902 13724 1822 15.3%
21 PAN AM-01/08 ABC 3956 5539 1583 40.0%
22 LAST MAN STANDING-01/03 ABC 7934 9488 1554 19.6%
23 CSI: MIAMI-01/08 CBS 10459 11991 1532 14.6%
24 MIDDLE, THE-01/04 ABC 9995 11410 1415 14.2%
25 SUBURGATORY-01/04 ABC 8754 10060 1306 14.9%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

blog comments powered by Disqus