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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains; 'Pan Am' Tops % Gains in Week 16

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January 23rd, 2012


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were just **7** such programs in the data for the week, which is about a tenth of a full schedule of new broadcast episodes.

During week sixteen of the 2011-12 broadcast season (January 2, 2012 - January 8, 2012) original programming returned and Modern Family once again topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.4 adults 18-49 ratings points.

Pan Am  topped the percentage adults 18-49 ratings increase from DVR viewing, adding 54% to its Live+Same Day adults 18-49 ratings.

Modern Family led the absolute average viewership gained from DVR viewing too, adding 4.849 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-01/04 ABC 5.70 8.10 2.40 42.1%
2 GREY'S ANATOMY-01/05 ABC 4.50 6.10 1.60 35.6%
3 Once Upon A Time-01/08 ABC 3.70 5.00 1.30 35.1%
4 Two and a Half Men-01/02 CBS 4.50 5.80 1.30 28.9%
5 Hawaii Five-0-01/02 CBS 2.90 4.10 1.20 41.4%
6 How I Met Your Mother-01/02 CBS 3.90 5.10 1.20 30.8%
7 NCIS-01/03 CBS 4.10 5.30 1.20 29.3%
8 Private Practice-01/05 ABC 2.70 3.80 1.10 40.7%
9 REVENGE-01/04 ABC 2.50 3.60 1.10 44.0%
10 Family Guy-01/08 FOX 3.10 4.20 1.10 35.5%
11 Desperate Housewives-01/08 ABC 3.00 4.00 1.00 33.3%
12 2 Broke Girls-01/02 CBS 4.40 5.40 1.00 22.7%
13 NCIS: LOS ANGELES-01/03 CBS 3.50 4.50 1.00 28.6%
14 MIKE & MOLLY-01/02 CBS 3.80 4.70 0.90 23.7%
15 PARENTHOOD-01/03 NBC 1.70 2.60 0.90 52.9%
16 Body Of Proof-01/03 ABC 1.50 2.30 0.80 53.3%
17 Blue Bloods-01/06 CBS 1.80 2.60 0.80 44.4%
18 Last Man Standing-01/03 ABC 2.40 3.10 0.70 29.2%
19 Pan Am-01/08 ABC 1.30 2.00 0.70 53.8%
20 CSI: NY-01/06 CBS 1.80 2.50 0.70 38.9%
21 MIDDLE, THE-01/04 ABC 3.00 3.60 0.60 20.0%
22 Suburgatory-01/04 ABC 2.90 3.50 0.60 20.7%
23 Good Wife, THE-01/08 CBS 2.70 3.30 0.60 22.2%
24 Unforgettable-01/03 CBS 2.60 3.20 0.60 23.1%
25 Simpsons-01/08 FOX 2.30 2.90 0.60 26.1%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Pan Am-01/08 ABC 1.30 2.00 0.70 53.8%
2 Body Of Proof-01/03 ABC 1.50 2.30 0.80 53.3%
3 PARENTHOOD-01/03 NBC 1.70 2.60 0.90 52.9%
4 Supernatural-01/06 CW 0.80 1.20 0.40 50.0%
5 Blue Bloods-01/06 CBS 1.80 2.60 0.80 44.4%
6 CHUCK-01/06 NBC 0.90 1.30 0.40 44.4%
7 REVENGE-01/04 ABC 2.50 3.60 1.10 44.0%
8 Modern Family-01/04 ABC 5.70 8.10 2.40 42.1%
9 Hawaii Five-0-01/02 CBS 2.90 4.10 1.20 41.4%
10 Private Practice-01/05 ABC 2.70 3.80 1.10 40.7%
11 CSI: NY-01/06 CBS 1.80 2.50 0.70 38.9%
12 SECRET CIRCLE-01/05 CW 0.80 1.10 0.30 37.5%
13 GREY'S ANATOMY-01/05 ABC 4.50 6.10 1.60 35.6%
14 Family Guy-01/08 FOX 3.10 4.20 1.10 35.5%
15 Once Upon A Time-01/08 ABC 3.70 5.00 1.30 35.1%
16 Desperate Housewives-01/08 ABC 3.00 4.00 1.00 33.3%
17 How I Met Your Mother-01/02 CBS 3.90 5.10 1.20 30.8%
18 NCIS-01/03 CBS 4.10 5.30 1.20 29.3%
19 Last Man Standing-01/03 ABC 2.40 3.10 0.70 29.2%
20 Two and a Half Men-01/02 CBS 4.50 5.80 1.30 28.9%
21 NCIS: LOS ANGELES-01/03 CBS 3.50 4.50 1.00 28.6%
22 Vampire Diaries-01/05 CW 1.50 1.90 0.40 26.7%
23 Simpsons-01/08 FOX 2.30 2.90 0.60 26.1%
24 Celebrity Wife Swap-01/03 ABC 2.10 2.60 0.50 23.8%
25 MIKE & MOLLY-01/02 CBS 3.80 4.70 0.90 23.7%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-01/04 ABC 14027 18876 4849 34.6%
2 Hawaii Five-0-01/02 CBS 11896 15288 3392 28.5%
3 NCIS-01/03 CBS 19943 23286 3343 16.8%
4 Body Of Proof-01/03 ABC 7049 10076 3027 42.9%
5 GREY'S ANATOMY-01/05 ABC 12116 15083 2967 24.5%
6 Once Upon A Time-01/08 ABC 10349 13209 2860 27.6%
7 Blue Bloods-01/06 CBS 11341 14168 2827 24.9%
8 Two and a Half Men-01/02 CBS 13941 16643 2702 19.4%
9 NCIS: LOS ANGELES-01/03 CBS 17110 19803 2693 15.7%
10 REVENGE-01/04 ABC 8059 10733 2674 33.2%
11 Unforgettable-01/03 CBS 11783 14427 2644 22.4%
12 2 Broke Girls-01/02 CBS 12101 14326 2225 18.4%
13 Private Practice-01/05 ABC 7714 9897 2183 28.3%
14 Good Wife, THE-01/08 CBS 11647 13816 2169 18.6%
15 Desperate Housewives-01/08 ABC 8837 10857 2020 22.9%
16 PARENTHOOD-01/03 NBC 4938 6904 1966 39.8%
17 How I Met Your Mother-01/02 CBS 10143 12097 1954 19.3%
18 CSI: NY-01/06 CBS 10563 12461 1898 18.0%
19 Family Guy-01/08 FOX 6233 8107 1874 30.1%
20 MIKE & MOLLY-01/02 CBS 11902 13724 1822 15.3%
21 Pan Am-01/08 ABC 3956 5539 1583 40.0%
22 Last Man Standing-01/03 ABC 7934 9488 1554 19.6%
23 CSI: MIAMI-01/08 CBS 10459 11991 1532 14.6%
24 MIDDLE, THE-01/04 ABC 9995 11410 1415 14.2%
25 Suburgatory-01/04 ABC 8754 10060 1306 14.9%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
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