via press release:
TLC PLEDGES TO BRING AMERICAN TRADITION TO THE UK
SORORITY GIRLS initiation begins Tuesday, January 31st at 9PM ET/PT on TLC
(Los Angeles, CA)- For nearly two centuries, college students across America have collectively connected through fraternities and sororities, and TLC has picked up a series following the journey of five Sorority ‘Sisters’ who attempt to establish Britain’s first ever sorority- Sigma Gamma. Sororities are an institution unique to the U.S and TLC’s SORORITY GIRLS follows along as these five American society girls pack up their suitcases and head to Leeds to bring their traditions of exclusivity and glamour to the UK.
Over eight weeks, the girls recruit eager candidates see if they have what it takes to ‘Go Greek’ and battle it out to earn one of five coveted spots. Gaining membership into this ultra-private club won’t be easy though; these ladies of Leeds will be monitored 24/7 and will experience all aspects of pledging including rush week, door chants, secret handshakes and preference night rituals. In the end, the initiated Sigma Gamma ‘sisters’ will be responsible to continue the duties of the sorority after the Americans have packed up and gone home. SORORITY GIRLS explores if English tradition can mix with this American custom and all that comes with rushing to get in. Initiation begins on Tuesday, January 31st at 9PM ET/PT only on TLC. SORORITY GIRLS is produced by 12 Yard Productions.
TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful franchises around the Cake Boss and Say Yes to the Dress brands. In 2011, TLC had 28 series averaging 1.0 million P2+ viewers or more including Sister Wives, My Strange Addiction, Extreme Couponing, Toddlers & Tiaras, NY Ink, 19 Kids and Counting, and What Not To Wear.
TLC is available in more than 99 million homes in the US and 75 million households in 34 countries internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, including an iPhone App, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 210 countries and territories.