Updated TV Ratings Sunday: Of Course Giants-49ers Dominated the Ratings, But 'Once Upon a Time' and 'Desperate Housewives' Hold Up Well

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January 23rd, 2012


Scoreboard FOX ABC CBS NBC Uni
Adults 18-49: Rating/Share **18.7/40 2.0/4 1.6/3 0.9/2 0.8/2
Adults 18-34: Rating/Share          
Total Viewers (million) **50.055 6.449 7.227 4.557 2.510

*Due to the nature of live sports programming the ratings for FOX (NFL football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Of course Fox dominated the night with over 3.5 hours of the NFC Championship taking place in Sunday primetime as the game went deep into an overtime period. To double disclaim, the numbers below are not time zone adjusted, do not include the 6:30-7p ET portion of the game and will be adjusted up. Post game coverage ran nearly until 11pm ET so the special telecast of American Idol didn't begin until 10:57p on the east coast but still scored a 7.9 adults 18-49 rating and 19.8 million viewers in time zone adjusted numbers from Fox.  On a household ratings basis in the local metered markets, the game was the highest-rated NFC Championship in 17 years with a 33.4/48 rating share, peaking during the overtime with a 39.3/55.

In other news..  Once Upon a Time scored a 3.2 adults 18-49 rating, down only a tenth versus last week.  Desperate Housewives, Pan Am. Desperate Housewives also was down only a tenth to a 2.6 adults 18-49 rating. Pan Am was actually up a tenth to a 1.3 adults 18-49 rating. Counter-programming!  NBC's burn off of the final two episodes of Prime Suspect didn't fare as well against the game with 0.8 and 0.7 adults 18-49 ratings respectively and CBS's Undercover Boss dropped 0.8 from last week's season premiere to a 2.2 adults 18-49 rating.


Broadcast primetime ratings for Sunday, January 22, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 FOX **NFC Championship: Giants at 49ers 20.5/47 55.92
CBS 60 Minutes 1.5/3 7.90
ABC America's Funniest Home Videos 1.2/3 5.19
NBC Dateline NBC (R) 0.9/2 4.35
8:00 FOX **NFC Championship: Giants at 49ers 18.0/38 48.87
ABC Once Upon a Time 3.2/7 9.30
CBS Undercover Boss 2.2/5 9.17
NBC Dateline NBC (R) 1.3/3 5.98
9:00 FOX **NFC Championship: Giants at 49ers 19.3/39 51.07
ABC Desperate Housewives 2.6/5 7.46
CBS The Good Wife (R) 1.1/2 5.61
NBC Prime Suspect 0.8/2 4.26
10:00 FOX **NFC Championship: Giants at 49ers 21.0/44 55.06
CBS CSI: Miami (R) 1.4/3 6.23
ABC Pan Am 1.3/3 3.86
NBC Prime Suspect 0.7/2 3.64
10:30 FOX **NFC Championship/Post Game 13.3/31 33.65

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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