Cable News Ratings For Saturday-Sunday, January 21-22, 2012

Not surprisingly Fox bettered the combined CNN & MSNBC in Saturday night’s South Carolina coverage.  The primetime numbers in the regular table for Saturday night are only for 8-11p, but here’s how it looked from 7-11p:

FNC: 2.63 million viewers (703,000 in 25-54)
CNN: 1.21 million viewers (417,000 in 25-54)
MSNBC: 985,000 viewers (240,000 in 25-54)

*note: FNC aired a special hosted by Geraldo from 10-11PM/ET

Live + Same Day Cable News Ratings for Saturday & Sunday, January 21-22, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  1,345              342     632
CNN     637              188     261
MSNBC     495              145     217
CNBC     185              103     120
FBN      36                13      17
HLN     306              102     159
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  2,608              698  1,124
CNN  1,148              393     517
MSNBC     954              247     382
CNBC     270              152     188
FBN      85                38      39
HLN     358              138     188
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     786              183     363
CNN     413              131     175
MSNBC     298              118     140
CNBC     140                71      86
FBN      16                  5        6
HLN     288                94     150
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC     874              158     295
CNN     420              116     161
MSNBC     306              120     151
CNBC     130                54      68
FBN      19                  2        5
HLN     341              126     165



Note that MSNBC weekend programming after noon isn’t live news like their weekday programming. It’s specials and documentaries.


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs


Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

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