‘Pretty Little Liars’ is Monday’s #1 TV Telecast in Females 12-34 and Female Teens

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via press release:

 “Pretty Little Liars” is Monday’s #1 TV Telecast in Females 12-34 and

Female Teens; Becomes ABC Family’s #3 Telecast Ever in Women 18-34

~TV’s #1 Telecast at 8 O’Clock in Women 18-34, Topping All Broadcast Competition

~Delivers its #2 telecast of All Time in Target 18-34 and 18-49 Demographics

~Season 2B Pacing as the Series’ Most-Watched Season on Record in Target Demos

 “The Lying Game” Bucks the Trend, Generating Series Highs for

the 4th Consecutive Week in Target 18-34 Demographics

~Ranks as TV’s #1 Scripted Telecast at 9 O’Clock in Females 12-34 and Female Teens

~Is the #1 Scripted Cable Telecast at 9PM in Women 18-34 and Women 18-49

~Season 1B to Date, Up by Hefty Double-Digit Percent Margins Over Season 1A

 

 

“Pretty Little Liars” (8:00-9:00 p.m.)

Monday’s all-new “Pretty Little Liars” ranked as the series’ #2 telecast on record in Adults 18-34 (1.3 million/2.0 rating), Women 18-34 (1.1 million/3.4 rating), Adults 18-49 (1.7 million/1.4 rating) and Women 18-49 (1.4 million/2.2 rating), standing as the #1 scripted cable telecast for the day in the key demos, and was TV’s #1 telecast overall for the day in Viewers 12-34 (2.3 million/2.5 rating), Females 12-34 (2.0 million/4.4 rating) and Female Teens (923,000/3.8 rating).

 

  • “Pretty Little Liars” dominated its time period, ranking as TV’s #1 telecast in the hour in Women 18-34, Viewers 12-34 and Females 12-34, and the #1 scripted cable telecast in Women 18-49.

 

  • Season 2B to date is pacing as “Pretty Little Liars’” most-watched season on record in several key demos, including Adults 18-34 (1.2 million), Women 18-34 (1.0 million), Adults 18-49 (1.6 million), Women 18-49 (1.3 million) and Females 12-34 (1.9 million), out-performing its 2A averages by hefty double-digit percentages across the board.

 

“The Lying Game” (9:00-10:00 p.m.)

In a most impressive feat and bucking the trend, “The Lying Game” hit series highs for the 4th consecutive week in Adults 18-34 (706,000/1.0 rating) and Women 18-34 (603,000/1.8 rating), and delivered its #2 telecast on record in Adults 18-49 (879,000/0.7 rating), Women 18-49 (723,000/1.1 rating), Viewers 12-34 (1.2 million/1.3 rating) and Females 12-34 (1.1 million/2.3 rating), behind only last week’s series high.

 

At 9 o’clock, “The Lying Game” ranked as the #1 scripted TV telecast in Females 12-34, the #1 scripted cable telecast in Women 18-34 and Women 18-49, and was TV’s #1 telecast in Female Teens (454,000/3.9 rating). In fact, in Female Teens, “The Lying Game” stood as Monday’s #2 TV telecast for the 4th week in a row, behind only “Pretty Little Liars.”

 

  • Season to date, “The Lying Game” exceeds 1A averages by huge double-digit percent margins, including by 31% in Total Viewers (1.7 million vs. 1.3 million), by 53% in Women 18-34 (545,000 vs. 356,000), by 45% in Women 18-49 (697,000 vs. 482,000) and by 39% in Females 12-34 (1.0 million vs. 721,000).

 

 

Source: NTI, 1/23/12, Live + Same Day. Season to date series averages: most current.

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