via ratings notes from Turner:
NBA on TNT
Through 13 games of TNT’s 2011-12 NBA regular-season schedule, the network continues to deliver double-digit gains vs. last year’s corresponding coverage. The NBA on TNT is averaging a 2.0 U.S. household (+66%), with 3,132,000 viewers (+67%) and 2,298,000 households (+62%).
Thursday’s NBA on TNT doubleheader (Jan. 19) averaged a 2.0 U.S. HH rating (+82% from 1.1 for last year’s doubleheader).
The first game of the network’s doubleheader, Los Angeles Lakers vs. Miami Heat, delivered a 2.6 U.S. HH rating (up +117% from last year’s corresponding coverage).
The game was ranked as the #1 television program for the day with men 18-34 and ad-supported cable's #1 program for the day with adults 25-54, men 18-34, men 18-49 and men 25-54. M18-34, M18-49, and M25-54.
Source: Nielsen Media Research, Based on Live+Same Day data. 2011-12 Season (12/25/11-1/19/12 - 13 games) vs. 2010-11 Season (12/30/11-1/20/11 – 10 games). Includes all TNT games.
Through the first three weeks of the network’s 2011-12 regular-season schedule, NBA TV continues to experience significant double-digit increases compared to last season. The network is averaging 383,000 total viewers (+68%) and 293,000 households (+70%) for 22 games.
NBA TV’s Tuesday Fan Night matchup (Jan. 17), featuring the San Antonio Spurs vs. Miami Heat, delivered 496,000 households, 675,000 total viewers and 138,000 men 18-34. The matchup was the most-watched Fan Night game of the 2011-12 regular season-to-date in delivery of households and total viewers.
TNT's acclaimed cop drama returned for its fourth season last Tuesday. The episode has drawn 2.4 million viewers so far in Live + 3 (1.8 million Live + Same Day), with 1.1 million adults 18-49 (783,000 L+SD) and 1.1 million adults 25-54 (780,000 L+SD). From Live + Same Day to Live + 3, 's season 3 premiere has already grown 36% among total viewers and 42% among key adult demos.
Meanwhile, time-shifted viewing has grown the Jan. 8 episode of TNT's hit caper series Leverage to a final tally of 3.7 million viewers in Live + 7, 1.6 million adults 18-49 and 1.9 million adults 25-54.
Among network programming highlights, Adult Swim’s (Sunday, 11:30 p.m.) earned double and triple-digit delivery gains compared to last year’s time period: average adults 18-34 delivery (1,016,000) increased by 74%, adults 18-49 (1,327,000) by 48% and adults 18-24 (582,000) by 147%. Monday night’s presentation of a premiere episode of (11 p.m.) ranked #1 in its time period among adults 18-34, and saw adults 18-34 delivery (1,491,000) grow by 11%, adults 18-24 (882,000) by 17%, men 18-34 (910,000) by 8%, men 18-49 (1,154,000) by 2% and men 18-24 (535,000) by 14%.
Across the fourth week of January, Adult Swim ranked #1 on basic cable for Total Day Delivery of all young adult and young men demos—adults 18-34, adults 18-49, adults 18-24, men 18-34, men 18-49 and men 18-24. Compared to the same time period last year, average adults 18-34 delivery (540,000) increased by 1% and adults 18-24 (307,000) by 8%.
Adult Swim programming—including, and —accounted for 15 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 23 of the top 50 among men 18-34, also more than any other network.
Marking its ninth consecutive week on top, TBS once again ranked as basic cable's #1 entertainment network with adults 18-34 in primetime. TBS also ranked as the #1 entertainment network with adults 18-49 in primetime for the fourth straight week.
continued its explosive run on TBS, claiming 13 of basic cable's Top 15 sitcom telecasts for the week with total viewers, adults 18-34 and adults 18-49. In addition, five of last week's telecasts of the hit show drew 3 million viewers or more.
brought in 857,000 viewers; 338,000 adults 18-34; and 579,000 adults 18-49 in Live + Same Day deliveries last week. continues to show solid growth in January, with viewers up 16% and adults 18-49 up 12% compared to December. In time-shifted viewing, grew its audience for the week of Jan. 2 to a final tally of 1.2 million; 469,000 adults 18-34; and 807,000 adults 18-49.
truTV once again enjoyed outstanding performances from its original series as the network ranked as a Top 10 basic cable network with men 18-49 in primetime. The network earned solid growth across the board, with adults 18-34 up 8%, adults 18-49 up 10%, men 18-34 up 13% and men 18-49 up 9%, compared to the same week last year.
Delivering its most watched episode ever, truTV'sdelivered more than 2.5 million viewers and 1.1 million adults 18-49. The show scored a solid Top 5 ranking among ad-supported cable programs in its Tuesday 9:30 p.m. timeslot with viewers, adults 18-49 and men 18-49.
Wednesday at 9 p.m., truTV's hit seriesguzzled 1.8 million viewers and ranked as ad-supported cable's #2 show in its timeslot among adults 18-49 and men 18-49. The show also ranked among ad-supported cable's Top 5 programs in its time period with viewers, adults 18-34 and men 18-34, the latter delivery ranking as the show's biggest ever.
truTV's success last week also included new episodes of the original series
Powered by the new animated action-adventure series Ninjago (8 p.m.), Cartoon Network’s Wednesday night (7-9 p.m.) ranked as television’s #1 network for boys 6-11 & 2-11 (and #1 on basic cable for boys 9-14). The block earned significant double-digit delivery gains across the board vs. last year’s time period—average kids 6-11 delivery (763,000) increased by 71%, kids 2-11 (1,118,000) by 83%, kids 9-14 (568,000) by 62%, boys 6-11 (535,000) by 59%, boys 2-11 (725,000) by 65% and boys 9-14 (413,000) by 65%. Ninjago ranked as the #1 telecast of the day among boys 6-11 on all TV, and boys 9-14 on basic cable. It also was #1 in its time period among kids 6-11 & 2-11 on basic cable, earning strong double-digit delivery gains across targeted kids/boys demos ranging between 51% - 98%.
Overall, Cartoon Network’s early evening prime time (M-Su, 7-9 p.m.) posted dramatic double-digit gains across all kids demos vs. the same time period last year—average kids 6-11 delivery (669,000) increased by 22%, kids 2-11 (1,003,000) by 21% and kids 9-14 (542,000) by 40%. Total Day weekly delivery also grew by 10% among kids 9-14. In addition to Wednesday night claims, Cartoon Network earned television’s #1 network ranking in early prime among boys 2-11 & 9-14 on all TV on Monday night, Tuesday night and Friday night; and the #1 network among all boys on Thursday night.
Monday night comedies (7-9 p.m.) once again propelled Cartoon Network to the #1 destination on all broadcast & cable television among boys 2-11 & 9-14.(7 p.m.) ranked #1 in its time period among all boy demos, posting mostly double-digit delivery gains across kids and boys vs. the same time period last year. A following new episode of (7:30 p.m.) charted mostly double-digit delivery gains as well across kids and boys, ranging between 7% - 34%.
Friday night’s winning original animated series presentations were highlighted by MAD (6 p.m.), which ranked #1 in its time period among boys 6-11 & 9-14, and The Looney Tunes Show (6:30 p.m.) which earned solid double-digit delivery gains among all kids vs. last year’s time period—kids 6-11 (548,000) grew by 24%, kids 2-11 (782,000) by 26% and kids 9-14 (397,000) by 29%. Encore airings of(7 p.m.), Ninjago (7:30 p.m.) and Star Wars: (8 p.m.) each achieved strong delivery gains across all kids and boys demos compared to the same time period last year.