Univision Finished the Week as the #3 Network among Adults 18-34, Out Delivering CBS and NBC

Categories: Network TV Press Releases

Written By

January 24th, 2012

via press release:

Univision Finished the Week as the #3 Network among Adults 18-34, Out Delivering CBS and NBC

 

Univision is the #1 Network Pick on Friday Night among Adults 18-34, and Holds the #2 position among Adults 18-49.

 

Univision Broadcast Prime Highlights - Week of January 16, 2012 to January 22, 2012

 

  • Univision was the #3 network during primetime last week among Adults 18-34, out delivering CBS (+18%) and NBC (+37%) in the demographic.
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights last week among Adults 18-49.  Univision also out-delivered one or more of the English-Language broadcast networks on every night among Adults 18-34. 
  • Led by “Una Familia Con Suerte”, Univision ranked as the #2 broadcast network from 8PM to 9PM during the week (based on M-F), among Adults 18-34. The novela also reported week-to-week audience increases among Total Viewers 2+ (3.8 million, +7%), Adults 18-49 (2.1 million, +8%), and Adults 18-34 (1.2 million, +8%).
  • In its third week on air, Univision’s 9PM novela “La Que No Podia Amar” averaged 4.5 Million Total Viewers 2+ (+4%), 2.4 Million Adults 18-49 (+3%), 1.4 Million Adults 18-34 (+5%) and increased its audience versus the prior week.
  • On Tuesday night as the #2 network among Adults 18-34, Univision’s entire line-up ranked among the top 15 programs for the night in the respective demographic.

ü  Tuesday’s 10PM “Aqui y Ahora” telecast delivered 2.6 million Total Viewers 2+ and 1.3 million Adults 18-49 with strong week-to-week audience gains among Adults 18-34 (692,000, +13%).

  • Univision was the #1 network on Friday night among Adults 18-34 and ranked as the #2 network among Adults 18-49.

ü  Univision’s entire primetime line-up including “La Que No Podia Amar,” “Familia Con Suerte” and “Rosa de Guadalupe,” ranked as the top three programs Friday night among Adults 18-34.

ü  In the current season Univision has been the #1 Network on Friday nights 16 out of 18 weeks among Adults 18-34.

  • Airing “Sabado Gigante” (Giant Saturday) Univision ranked as the #2 network among Adults 18-34.  The telecast attracted 2.7 Million Total Viewers 2+, 1.1 Million Adults 18-49, and 520,000 Adults 18-34 viewers to rank among the top 15 programs for the night in the respective demographics. 
  • On Sunday night Univision’s reality series “Gran Show Los Peques” (“The Big Show of the Small”) attracting 3.3 Million Total Viewers 2+, 1.6 Million Adults 18-49, and 804,000 Adults 18-34 viewers to rank among the top 15 programs for the night in the demographics. 

 

Broadcast Prime Network Rankers - Week of January 16, 2012 to January 22, 2012

 

 

 

 

A18-34

A18-34

A18-34

 

 

 

A18-49

A18-49

A18-49

 

 

 

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  FOX

2.9

9

1,979

 

1

  CBS

3.7

10

4,740

 

1

  FOX

2.0

7

469

2

  CBS

2.6

8

1,787

 

2

  FOX

3.3

9

4,218

 

2

  CBS

1.8

6

424

3

  ABC

1.6

5

1,098

 

3

  ABC

2.2

6

2,772

 

3

  ABC

1.1

4

254

4

  NBC

1.5

4

1,000

 

4

  NBC

2.0

5

2,500

 

4

  NBC

0.7

3

177

5

  UNI

1.4

4

965

 

5

  UNI

1.4

4

1,746

 

5

  UNI

0.7

2

158

6

  CW

0.6

2

387

 

6

  TEL

0.6

2

740

 

6

  CW

0.5

2

121

7

  TEL

0.6

2

385

 

7

  CW

0.5

1

687

 

7

  TEL

0.3

1

82

8

  TF

0.3

1

220

 

8

  TF

0.3

1

379

 

8

  TF

0.1

0

29

9

  ETV

0.1

0

65

 

9

  ETV

0.1

0

118

 

9

  ETV

0.0

0

9

10

  AZA

0.1

0

41

 

10

  AZA

0.1

0

85

 

10

  AZA

0.0

0

5

 

 

K2-11

K2-11

K2-11

 

 

 

HHLD

HHLD

HHLD

 

 

 

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  FOX

1.3

5

550

 

1

  CBS

8.3

13

9,566

 

1

  CBS

4.8

12

13,930

2

  UNI

1.2

5

475

 

2

  FOX

5.1

8

5,870

 

2

  FOX

3.1

7

8,918

3

  CBS

1.1

4

468

 

3

  ABC

4.4

7

5,084

 

3

  ABC

2.4

6

7,024

4

  ABC

0.9

4

368

 

4

  NBC

4.2

7

4,790

 

4

  NBC

2.3

6

6,595

5

  NBC

0.6

2

235

 

5

  UNI

1.7

3

1,952

 

5

  UNI

1.2

3

3,397

6

  TEL

0.3

1

138

 

6

  CW

0.9

1

977

 

6

  TEL

0.5

1

1,362

7

  CW

0.2

1

89

 

7

  TEL

0.7

1

852

 

7

  CW

0.4

1

1,303

8

  TF

0.1

1

56

 

8

  TF

0.3

0

362

 

8

  TF

0.2

1

622

9

  ETV

0.1

0

25

 

9

  ETV

0.1

0

132

 

9

  ETV

0.1

0

225

10

  AZA

0.0

0

16

 

10

  AZA

0.1

0

117

 

10

  AZA

0.1

0

171

 

Source: The Nielsen Company, NPM, Live+SD data ;(1/16/2012-1/22/2012)) M-Sat 8pm-11pm, Sun 7pm-11pm;  2011-12 Season-to-date (9/19- 1/22/2012); 2010-11 Season-to-date (9/20-1/23/2011); Program rank includes programs duration >29 minutes.

TeleFutura Broadcast Prime Highlights

 

 TeleFutura Broadcast Prime Highlights - Week of January 16, 2012 to January 22, 2012

 

  • Last week, TeleFutura recorded its highest weekly performance thus far in the 2011/12 Season with over 700,000 Total Viewers 2+ (721,000), 413,000 Adults 18-49 and 232,000 Adult s18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
  • Versus its previous week average (01/09/12-01/15/12), TeleFutura delivered single to double-digit percentage increases  among Total Viewers 2+ (721,000 vs. 622,000; +16%), Adults 18-49 (413,000 vs. 379,000; +9%) and Adults 18-34 (232,000 vs. 220,000; +5%) during broadcast prime.
  • TeleFutura was the #2 Spanish-language Network during weekend broadcast prime, beating Telemundo by double-digit margins among Total Viewers 2+ (TF 963,000 vs. TEL 674,000; +43% Adv.), Adults 18-49 (TF 536,000 vs. TEL 396,000; +35% Adv.) and Adults 18-34 (TF 283,000 vs. TEL 241,000; +17% Adv.).

ü  On Saturday night (January 21, 2012) from 10pm-11pm, TeleFutura aired “Choques Extremos”, which drew more Adults 18-49 (TF 198,000 vs. TEL 188,000; +5% Adv.), than Telemundo’s “Videos Asombrosos” special.

ü   On Sunday night (January 22, 2012) from 7pm-11pm, TeleFutura’s  primetime feature film “Cine de las Estrellas: El Dorado” significantly out-performed Telemundo’s  prime time programming which included “Pa’Lante con Cristina” and “Cine Millonario: Fantastic Four” among Total Viewers 2+ (TF 1,418,000 vs. TEL 712,000; +99% Adv.), Adults 18-49 (TF 757,000 vs. TEL 397,000; +91% Adv.) and Adults 18-34 (TF 400,000 vs. TEL 251,000; +59% Adv.).

ü  Lastly, “El Dorado” is currently TeleFutura’s  2nd highest ranking feature film in the 2011/2012 Season among Total Viewers 2+.   Additionally, “El Dorado” on “Cine de las Estrellas” was TeleFutura’s highest-ranked program last week among Total Viewers 2+, Adults 18-49 and Adults 18-34 during broadcast prime.

 

Source: The Nielsen Company, NPM. TF Current Week (01/16/2012-01/22/2012) vs. Prior Week (01/09/11-01/15/12), ). TeleFutura’s Feature films ranker based on the 2011/12 Season-To-Date (09/19/2011-01/22/2012). Broadcast Prime  (M-Sat 8pm-11pm, Sun 7pm-11pm.) Live+SD.

 
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