Black 18-49 Cable Viewing for the Week Ending January 22, 2012

Categories: TV Ratings

Written By

January 25th, 2012

Here's a new weekly post we're testing out based on Nielsen data provided ReachingBlackConsumers.com (brought to you by the CableTelevision Advertising Bureau).

It's pretty interesting (at least to me) because not only does it show the top 25 shows with Blacks 18-49, it shows the equivalent ranking for Whites 18-49. Lifetime's move 'Drew Peterson: Untouchable' was a big draw across the board.

Note: shows that had multiple telecasts in primetime for the week show a number greater than "1" in the T/C column below and the ratings are an average across all telecasts.

PRIMETIME CABLE RANKER
1/16-1/22/12
18 - 49 18 - 49
HOH Race = Black HOH Race = White
Program Originator T/C Rank Live+SD AA % Rank Live+SD AA %
GAME, THE S5 BLACK ENTERTAINMENT TV 3 1 6.04 421 0.06
Love and Hip Hop 2 VH1 3 2 5.38 292 0.14
NBA Basketball TURNER NETWORK TELEVISION 4 3 4.23 33 0.76
SATURDAY MOVIE III LIFETIME TELEVISION 1 4 4.14 2 1.50
LETS STAY TOGETHER S2 BLACK ENTERTAINMENT TV 4 5 3.75 537 0.03
Beyond Scared Straight A&E NETWORK 1 6 3.63 82 0.52
T.I. AND TINY VH1 5 7 3.31 311 0.13
NBA PRE-GAME SHOW TURNER NETWORK TELEVISION 1 8 3.29 78 0.54
HOUSE OF PAYNE TBS NETWORK 4 9 2.83 198 0.26
NBA REGULAR SEASON L ESPN 4 10 2.59 75 0.56
The First 48 A&E NETWORK 2 11 2.55 146 0.33
CHEF ROBLE & CO BRAVO 1 12 2.42 189 0.27
WWE Entertainment USA NETWORK 2 13 1.97 1 1.73
REAL HOUSEWIVES ATLANTA BRAVO 7 14 1.81 154 0.32
BRAXTON FAMILY VALUES WE:WOMENS ENTERTAINMENT 3 15 1.74 553 0.03
KEVIN HART- LAUGH AT PAIN COMEDY CENTRAL 1 16 1.62 120 0.37
SUNDAY MOVIE III LIFETIME TELEVISION 1 17 1.43 89 0.49
American Dad ADULT SWIM 10 18 1.40 44 0.68
SOUTHERN GOP PRES DEBATE CABLE NEWS NETWORK 1 19 1.30 10 1.07
Southland TURNER NETWORK TELEVISION 1 20 1.27 80 0.53
BET MOVIE OF THE WEEK BLACK ENTERTAINMENT TV 7 21 1.27 486 0.05
JB SMOOVE-HOW I DOOZ IT COMEDY CENTRAL 1 22 1.26 216 0.24
REAL HOUSEWIVES BEV HILLS BRAVO 3 23 1.23 29 0.79
LAW & ORDER: SVU USA NETWORK 9 24 1.18 43 0.68
Family Guy ADULT SWIM 2 25 1.18 35 0.73

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ReachingBlackConsumers.com posts charts for a lot of other Black demographics at the website (look for the Primetime Cable TV Rankings post), here's last week's post to give you an idea.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
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