Lifetime’s “Dance Moms” and “America’s Supernanny” Reach Series Highs in Key Demos
via press release:
LIFETIME’S “DANCE MOMS” AND “AMERICA’S SUPERNANNY” REACH SERIES HIGHS IN KEY DEMOS
Lifetime’s reality series Dance Moms and America’s Supernanny both enjoyed their largest audiences to date among key demos last night. The hit docuseries Dance Moms delivered 1.3 million Adults 18-49, 1.0 million Women 18-49, 1.1 million Adults 25-54 and 866,000 Women 25-54 to become the most watched telecast ever for the program in the four demos. Moreover, Dance Moms was the #1 original series across ad-supported cable in the 9:00-10:00pm hour among Women 18-49. Immediately following Dance Moms at 10:00pm, America’s Supernanny posted 667,000 Adults 18-49, 562,000 Women 18-49, 653,000 Adults 25-54 and 535,000 Women 25-54, also becoming the show’s top telecast ever in the demos.
Set in Pittsburgh’s renowned Abby Lee Dance Company, owned and operated by the notoriously demanding and passionate Abby Miller, Dance Moms follows children’s early steps on the road to stardom and their doting mothers who are there for every rehearsal, performance and bow…all under Miller’s discerning eyes. Presenting a powerful cast of characters that continues to inspire water-cooler talk across the country, the show immerses itself in the highs and lows surrounding dance competition season, delivering a captivating and dramatic look at the cast’s intense pursuit of National Dance titles. Centered on the devoted Miller, who runs her school with an iron tap shoe as she instructs her young, talented students while also dealing with impassioned mothers who go to great lengths to help their children’s dreams come true, Dance Moms will continue to pose the tough questions many people have been asking since the show’s launch about what really goes on behind-the-scenes in the fast-growing and controversial sport of competitive dance. The program is produced by Collins Avenue.
Hosted by childcare specialist Deborah Tillman, America’s Supernanny gives viewers an all-access look at troubled households as she visits the homes of parents throughout the U.S. seeking guidance and assistance on how to best raise their children. Diving straight into the chaos and heart of the matter, Tillman closely observes each family dynamic to pinpoint their complicated problems – ranging from extremely intense tantrums and constant timeouts to bad habits and misguided parenting – and help them follow through to resolve their issues and put families on the road to happiness. America’s Supernanny is produced by Shed Media US.