via press release:
JENNIFER LOPEZ, MARC ANTHONY AND JAMIE KING’S “¡Q’VIVA!” DELIVERS RATINGS GROWTH FOR UNIVISION NETWORK
Premiere Generates Strong Buzz on Twitter with more than 55 Million Impressions
MIAMI, FL – JANUARY 30, 2012 – The Univision Network’s premiere of “¡Q’VIVA!” on Saturday, January 28 grew the time period by double-digit margins across all key demographics. Among Total Viewers 2+ the ground-breaking docu-journey increased Univision’s audience by 37%, and additionally among Adults 18-49 by +34%, Adults 18-34 by +33%, Women 18-49 by +41%, and Men 18-49 by +26% in comparison to the prior three Saturdays. In addition the premiere generated strong social media engagement with more than 55 million impressions on Twitter, according to Radian6.
“¡Q’VIVA!” also delivered more viewers in the time period versus the same night in 2011 among Total Viewers 2+ by +26%, Adults 18-49 by +17%, Women 18-49 by +27% and Men 18-49 by +6%.
Jennifer Lopez, Marc Anthony and Jamie King detailed their transcontinental exploration for the most amazing artists throughout Latin America on Univision on Saturday, January 28 at 7 p.m. ET/PT (6 p.m. Central). The show’s one-hour premiere delivered an average audience of 2.2 million Total Viewers 2+, 1.0 million Adults 18-49, 465,000 Men 18-49, 558,000 Women 18-49 and nearly half a million Adults 18-34 (496,000).
On Univision local stations, “¡Q’VIVA!” was the No. 1 broadcast program in the time period among Total Viewers 2+, Adults 18-49 and Adults 18-34 in New York, Miami and Houston. The premiere had higher viewership than the ABC, CBS, NBC and FOX local stations combined in Miami among Total Viewers 2+, Adults 18-49 and Adults 18-34; and in New York among Adults 18-49 and Adults 18-34.
Following the premiere, “Sabado Gigante” (Giant Saturday) averaged 2.8 million Total Viewers 2+ and 1.2 million Adults 18-49, retaining and increasing “¡Q’VIVA! THE CHOSEN’s” lead-in average plus delivering its highest audience levels in the current season.
“¡Q’VIVA! THE CHOSEN” is currently being filmed in English, Spanish and Portuguese. The innovative series will document the epic transcontinental tour to find “the chosen,” the best artists who will be brought back to the United States for a chance to be part of a spectacular live show that will be the greatest celebration of Latin music and performance arts that the world has ever seen.
For more information on “¡Q’VIVA! THE CHOSEN,” please visit www.qvivathechosen.com and www.blackberry.com/qviva.
Source: The Nielsen Company, NPM, Saturday (01/28/2012) 7:00pm-11:00pm. Univision’s “¡Q’Viva! The Chosen” premiere based on Fast National Ratings which aired from 7:00pm-8:00pm. Sabado Gigante based on Fast Affiliate Ratings (8:00pm-11:00pm). Live+SD. NSI Ratings (1/28/2012), “Q’Viva” aired Saturday 7-8 E/PT, 6-7pm Central. Live+SD.