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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains; 'Grimm' Tops % Gains in Week 17

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January 30th, 2012


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 64 such programs in the data for the week, which is about a 3/4 of a full schedule of new broadcast episodes.

During week seventeen of the 2011-12 broadcast season (January 9, 2012 - January 15, 2012) original programming continued to ramp up and Modern Family once again topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Grimm topped the percentage adults 18-49 ratings increase from DVR viewing, adding a whopping 86% to its Live+Same Day adults 18-49 ratings.

Modern Family led the absolute average viewership gained from DVR viewing too, adding 4.565 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-01/11 ABC 5.1 7.4 2.3 45%
2 Big Bang Theory, THE-01/12 CBS 5.3 7.1 1.8 34%
3 GREY'S ANATOMY-01/12 ABC 3.8 5.4 1.6 42%
4 Once Upon A Time-01/15 ABC 3.3 4.7 1.4 42%
5 OFFICE-01/12 NBC 2.9 4.3 1.4 48%
6 NCIS-01/10 CBS 4.1 5.3 1.2 29%
7 Grimm-01/13 NBC 1.4 2.6 1.2 86%
8 REVENGE-01/11 ABC 2.4 3.5 1.1 46%
9 Mentalist, THE-01/12 CBS 2.7 3.8 1.1 41%
10 Person Of Interest-01/12 CBS 3.2 4.3 1.1 34%
11 Law And Order:SVU-01/11 NBC 2.0 3.1 1.1 55%
12 Private Practice-01/12 ABC 2.3 3.3 1.0 43%
13 NCIS: LOS ANGELES-01/10 CBS 3.3 4.3 1.0 30%
14 Up All Night-01/12 NBC 2.0 3.0 1.0 50%
15 Castle-01/09 ABC 2.3 3.2 0.9 39%
16 Desperate Housewives-01/15 ABC 2.7 3.6 0.9 33%
17 PARENTHOOD-01/10 NBC 1.7 2.6 0.9 53%
18 Family Guy-01/15 FOX 4.4 5.2 0.8 18%
19 Fringe-01/13 FOX 1.1 1.9 0.8 73%
20 30 ROCK-01/12 NBC 1.8 2.6 0.8 44%
21 Pan Am-01/15 ABC 1.2 1.9 0.7 58%
22 Blue Bloods-01/13 CBS 1.8 2.5 0.7 39%
23 Good Wife, THE-01/15 CBS 2.0 2.7 0.7 35%
24 PARKS AND RECREATION-01/12 NBC 1.9 2.6 0.7 37%
25 WHITNEY-01/11 NBC 2.0 2.7 0.7 35%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Grimm-01/13 NBC 1.4 2.6 1.2 86%
2 Fringe-01/13 FOX 1.1 1.9 0.8 73%
3 Pan Am-01/15 ABC 1.2 1.9 0.7 58%
4 Supernatural-01/13 CW 0.7 1.1 0.4 57%
5 Law And Order:SVU-01/11 NBC 2.0 3.1 1.1 55%
6 PARENTHOOD-01/10 NBC 1.7 2.6 0.9 53%
7 Vampire Diaries-01/12 CW 1.2 1.8 0.6 50%
8 HARRY'S LAW-01/11 NBC 1.2 1.8 0.6 50%
9 Up All Night-01/12 NBC 2.0 3.0 1.0 50%
10 FIRM-01/12 NBC 1.0 1.5 0.5 50%
11 SECRET CIRCLE-01/12 CW 0.8 1.2 0.4 50%
12 OFFICE-01/12 NBC 2.9 4.3 1.4 48%
13 REVENGE-01/11 ABC 2.4 3.5 1.1 46%
14 Modern Family-01/11 ABC 5.1 7.4 2.3 45%
15 30 ROCK-01/12 NBC 1.8 2.6 0.8 44%
16 Private Practice-01/12 ABC 2.3 3.3 1.0 43%
17 Once Upon A Time-01/15 ABC 3.3 4.7 1.4 42%
18 GREY'S ANATOMY-01/12 ABC 3.8 5.4 1.6 42%
19 Mentalist, THE-01/12 CBS 2.7 3.8 1.1 41%
20 Nikita-01/13 CW 0.5 0.7 0.2 40%
21 Castle-01/09 ABC 2.3 3.2 0.9 39%
22 Blue Bloods-01/13 CBS 1.8 2.5 0.7 39%
23 Body Of Proof-01/10 ABC 1.6 2.2 0.6 38%
24 PARKS AND RECREATION-01/12 NBC 1.9 2.6 0.7 37%
25 CSI: NY-01/13 CBS 1.7 2.3 0.6 35%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-01/11 ABC  12,133  16,698  4,565 38%
2 Mentalist, THE-01/12 CBS  13,647  17,298  3,651 27%
3 Big Bang Theory, THE-01/12 CBS  16,130  19,497  3,367 21%
4 Castle-01/09 ABC  9,764  13,003  3,239 33%
5 NCIS-01/10 CBS  20,929  24,061  3,132 15%
6 Person Of Interest-01/12 CBS  14,858  17,982  3,124 21%
7 GREY'S ANATOMY-01/12 ABC  10,711  13,719  3,008 28%
8 Once Upon A Time-01/15 ABC  9,834  12,821  2,987 30%
9 NCIS: LOS ANGELES-01/10 CBS  16,602  19,363  2,761 17%
10 Body Of Proof-01/10 ABC  6,914  9,666  2,752 40%
11 Unforgettable-01/10 CBS  11,251  13,936  2,685 24%
12 Blue Bloods-01/13 CBS  12,075  14,703  2,628 22%
13 REVENGE-01/11 ABC  7,577  10,195  2,618 35%
14 Law And Order:SVU-01/11 NBC  8,368  10,944  2,576 31%
15 Grimm-01/13 NBC  4,649  7,216  2,567 55%
16 OFFICE-01/12 NBC  5,896  8,312  2,416 41%
17 HARRY'S LAW-01/11 NBC  8,294  10,691  2,397 29%
18 Good Wife, THE-01/15 CBS  9,450  11,743  2,293 24%
19 Desperate Housewives-01/15 ABC  7,911  10,064  2,153 27%
20 Private Practice-01/12 ABC  6,546  8,648  2,102 32%
21 PARENTHOOD-01/10 NBC  4,703  6,791  2,088 44%
22 Fringe-01/13 FOX  2,872  4,735  1,863 65%
23 CSI: NY-01/13 CBS  10,602  12,408  1,806 17%
24 Up All Night-01/12 NBC  4,242  5,993  1,751 41%
25 FIRM-01/12 NBC  4,230  5,914  1,684 40%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
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