Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 64 such programs in the data for the week, which is about a 3/4 of a full schedule of new broadcast episodes.
During week seventeen of the 2011-12 broadcast season (January 9, 2012 - January 15, 2012) original programming continued to ramp up and Modern Family once again topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.
Grimm topped the percentage adults 18-49 ratings increase from DVR viewing, adding a whopping 86% to its Live+Same Day adults 18-49 ratings.
Modern Family led the absolute average viewership gained from DVR viewing too, adding 4.565 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Rating Absolute Increase From DVR Viewing | Post Airdate 18-49 Rating % Increase from DVR Viewing |
| 1 | Modern Family-01/11 | ABC | 5.1 | 7.4 | 2.3 | 45% |
| 2 | Big Bang Theory, THE-01/12 | CBS | 5.3 | 7.1 | 1.8 | 34% |
| 3 | Grey'S ANATOMY-01/12 | ABC | 3.8 | 5.4 | 1.6 | 42% |
| 4 | Once Upon A Time-01/15 | ABC | 3.3 | 4.7 | 1.4 | 42% |
| 5 | OFFICE-01/12 | NBC | 2.9 | 4.3 | 1.4 | 48% |
| 6 | NCIS-01/10 | CBS | 4.1 | 5.3 | 1.2 | 29% |
| 7 | Grimm-01/13 | NBC | 1.4 | 2.6 | 1.2 | 86% |
| 8 | REVENGE-01/11 | ABC | 2.4 | 3.5 | 1.1 | 46% |
| 9 | Mentalist, THE-01/12 | CBS | 2.7 | 3.8 | 1.1 | 41% |
| 10 | Person Of Interest-01/12 | CBS | 3.2 | 4.3 | 1.1 | 34% |
| 11 | Law And Order:SVU-01/11 | NBC | 2.0 | 3.1 | 1.1 | 55% |
| 12 | Private Practice-01/12 | ABC | 2.3 | 3.3 | 1.0 | 43% |
| 13 | NCIS: LOS ANGELES-01/10 | CBS | 3.3 | 4.3 | 1.0 | 30% |
| 14 | Up All Night-01/12 | NBC | 2.0 | 3.0 | 1.0 | 50% |
| 15 | CASTLE-01/09 | ABC | 2.3 | 3.2 | 0.9 | 39% |
| 16 | Desperate Housewives-01/15 | ABC | 2.7 | 3.6 | 0.9 | 33% |
| 17 | PARENTHOOD-01/10 | NBC | 1.7 | 2.6 | 0.9 | 53% |
| 18 | Family Guy-01/15 | FOX | 4.4 | 5.2 | 0.8 | 18% |
| 19 | FRINGE-01/13 | FOX | 1.1 | 1.9 | 0.8 | 73% |
| 20 | 30 Rock-01/12 | NBC | 1.8 | 2.6 | 0.8 | 44% |
| 21 | PAN AM-01/15 | ABC | 1.2 | 1.9 | 0.7 | 58% |
| 22 | Blue Bloods-01/13 | CBS | 1.8 | 2.5 | 0.7 | 39% |
| 23 | Good Wife, THE-01/15 | CBS | 2.0 | 2.7 | 0.7 | 35% |
| 24 | Parks and Recreation-01/12 | NBC | 1.9 | 2.6 | 0.7 | 37% |
| 25 | Whitney-01/11 | NBC | 2.0 | 2.7 | 0.7 | 35% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:
| Rank | Programs | Net | 18-49 Live+SD (rating) | 18-49 Live+7 (rating) | Post Airdate 18-49 Rating Absolute Increase From DVR Viewing | Post Airdate 18-49 Rating % Increase from DVR Viewing |
| 1 | Grimm-01/13 | NBC | 1.4 | 2.6 | 1.2 | 86% |
| 2 | FRINGE-01/13 | FOX | 1.1 | 1.9 | 0.8 | 73% |
| 3 | PAN AM-01/15 | ABC | 1.2 | 1.9 | 0.7 | 58% |
| 4 | SUPERNATURAL-01/13 | CW | 0.7 | 1.1 | 0.4 | 57% |
| 5 | Law And Order:SVU-01/11 | NBC | 2.0 | 3.1 | 1.1 | 55% |
| 6 | PARENTHOOD-01/10 | NBC | 1.7 | 2.6 | 0.9 | 53% |
| 7 | Vampire Diaries-01/12 | CW | 1.2 | 1.8 | 0.6 | 50% |
| 8 | HARRY'S LAW-01/11 | NBC | 1.2 | 1.8 | 0.6 | 50% |
| 9 | Up All Night-01/12 | NBC | 2.0 | 3.0 | 1.0 | 50% |
| 10 | FIRM-01/12 | NBC | 1.0 | 1.5 | 0.5 | 50% |
| 11 | SECRET CIRCLE-01/12 | CW | 0.8 | 1.2 | 0.4 | 50% |
| 12 | OFFICE-01/12 | NBC | 2.9 | 4.3 | 1.4 | 48% |
| 13 | REVENGE-01/11 | ABC | 2.4 | 3.5 | 1.1 | 46% |
| 14 | Modern Family-01/11 | ABC | 5.1 | 7.4 | 2.3 | 45% |
| 15 | 30 Rock-01/12 | NBC | 1.8 | 2.6 | 0.8 | 44% |
| 16 | Private Practice-01/12 | ABC | 2.3 | 3.3 | 1.0 | 43% |
| 17 | Once Upon A Time-01/15 | ABC | 3.3 | 4.7 | 1.4 | 42% |
| 18 | Grey'S ANATOMY-01/12 | ABC | 3.8 | 5.4 | 1.6 | 42% |
| 19 | Mentalist, THE-01/12 | CBS | 2.7 | 3.8 | 1.1 | 41% |
| 20 | Nikita-01/13 | CW | 0.5 | 0.7 | 0.2 | 40% |
| 21 | CASTLE-01/09 | ABC | 2.3 | 3.2 | 0.9 | 39% |
| 22 | Blue Bloods-01/13 | CBS | 1.8 | 2.5 | 0.7 | 39% |
| 23 | Body Of Proof-01/10 | ABC | 1.6 | 2.2 | 0.6 | 38% |
| 24 | Parks and Recreation-01/12 | NBC | 1.9 | 2.6 | 0.7 | 37% |
| 25 | CSI: NY-01/13 | CBS | 1.7 | 2.3 | 0.6 | 35% |
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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:
| Rank | Program | Net | Viewership Live+SD (000) | Viewership Live+7 (000) | Post Airdate Absolute Viewership Increase From DVR Viewing (000) | Post Airdate % Viewership Increase from DVR Viewing |
| 1 | MODERN FAMILY-01/11 | ABC | 12,133 | 16,698 | 4,565 | 38% |
| 2 | Mentalist, THE-01/12 | CBS | 13,647 | 17,298 | 3,651 | 27% |
| 3 | Big Bang Theory, THE-01/12 | CBS | 16,130 | 19,497 | 3,367 | 21% |
| 4 | CASTLE-01/09 | ABC | 9,764 | 13,003 | 3,239 | 33% |
| 5 | NCIS-01/10 | CBS | 20,929 | 24,061 | 3,132 | 15% |
| 6 | Person Of Interest-01/12 | CBS | 14,858 | 17,982 | 3,124 | 21% |
| 7 | Grey'S ANATOMY-01/12 | ABC | 10,711 | 13,719 | 3,008 | 28% |
| 8 | Once Upon A Time-01/15 | ABC | 9,834 | 12,821 | 2,987 | 30% |
| 9 | NCIS: LOS ANGELES-01/10 | CBS | 16,602 | 19,363 | 2,761 | 17% |
| 10 | Body Of Proof-01/10 | ABC | 6,914 | 9,666 | 2,752 | 40% |
| 11 | UNFORGETTABLE-01/10 | CBS | 11,251 | 13,936 | 2,685 | 24% |
| 12 | Blue Bloods-01/13 | CBS | 12,075 | 14,703 | 2,628 | 22% |
| 13 | REVENGE-01/11 | ABC | 7,577 | 10,195 | 2,618 | 35% |
| 14 | Law And Order:SVU-01/11 | NBC | 8,368 | 10,944 | 2,576 | 31% |
| 15 | Grimm-01/13 | NBC | 4,649 | 7,216 | 2,567 | 55% |
| 16 | OFFICE-01/12 | NBC | 5,896 | 8,312 | 2,416 | 41% |
| 17 | HARRY'S LAW-01/11 | NBC | 8,294 | 10,691 | 2,397 | 29% |
| 18 | Good Wife, THE-01/15 | CBS | 9,450 | 11,743 | 2,293 | 24% |
| 19 | Desperate Housewives-01/15 | ABC | 7,911 | 10,064 | 2,153 | 27% |
| 20 | Private Practice-01/12 | ABC | 6,546 | 8,648 | 2,102 | 32% |
| 21 | PARENTHOOD-01/10 | NBC | 4,703 | 6,791 | 2,088 | 44% |
| 22 | FRINGE-01/13 | FOX | 2,872 | 4,735 | 1,863 | 65% |
| 23 | CSI: NY-01/13 | CBS | 10,602 | 12,408 | 1,806 | 17% |
| 24 | Up All Night-01/12 | NBC | 4,242 | 5,993 | 1,751 | 41% |
| 25 | FIRM-01/12 | NBC | 4,230 | 5,914 | 1,684 | 40% |
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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings? No. Click here to learn more.
To see the previous most DVR'd TV Shows lists click here.
Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.
Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.
Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.
