‘Once Upon a Time’ Draws Its Top Audience in 11 Weeks

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via press note:

During the 7 o’clock hour opposite the NFL’s 2012 Pro Bowl, ABC’s America’s Funniest Home Videos ranked as the dominant #1 non-sports programin Adults 18-49, leading runner-up CBS’ 60 Minutes by 27%.


  • ABC’s America’s Funniest Home Videos attracted its biggest audience since November (2nd-largest of the season) and equaled its top Adult 18-49 number since early-May – since 11/27/11 and 5/1/11, respectively.


Rising week to week and building sharply on its lead-in against the football game (+48% in viewers/+79% in young adults), ABC freshman drama Once Upon a Time emerged as Sunday’s #1 non-sports TV program among Adults 18-49.   During the 8 o’clock hour, ABC’s Once Upon a Timeoutdelivered CBS’ Undercover Boss by 13% and Fox’s animated comedies by 48% (The Simpsons/Napoleon Dynamite).


  • Growing week to week in Viewers (+16%) and Adults 18-49 (+6%), Once Upon a Time produced its most-watched telecast overall in 11 weeks – since 11/13/11.  In addition, the Disney-owned drama surged by 24% over the prior week in Teens 12-17 to match the series’ 2nd-highest-ever number.


  • Although facing the Pro Bowl this year, Once Upon a Time delivered big time-period increases for ABC in the hour, growing over the year-ago night with original programming by 2.3 million viewers and by 42% in Adults 18-49.


From 9-11pm, ABC’s Hallmark Hall of Fame: A Smile as Big as the Moon was up from the last Hallmark Hall of Fame movie (on 11/27/11), gaining 7% in Total Viewers and surging 36% in Adults 18-49.


  • With A Smile as Big as the Moon, the Network pulled in its largest audience in the 2-hour time period since November – since 11/20/11.
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