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TV Ratings Sunday: 'Pro Bowl' Prelims Down, Still Leads NBC Win; 'Once Upon A Time,' 'Good Wife' Rise, As Fox Animated Comedies Miss NFL

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January 30th, 2012


Scoreboard NBC CBS ABC FOX Uni
Adults 18-49: Rating/Share 3.7/9* 2.2/5 2.1/5 2.0/5 1.0/2
Adults 18-34: Rating/Share 3.0/9* 1.2/3 1.5/4 2.1/6 1.0/3
Total Viewers (million) 10,736* 11.422 7.967 4.113 2.446

*Due to the nature of live sports programming the ratings for NBC (NFL Pro Bowl) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Of course NBC will top the night in the adults 18-49 ratings with the NFL Pro Bowl filling up Sunday primetime.

In our typical double disclaimer noting that these preliminary ratings results for the live Pro Bowl will be adjusted, almost certainly up, last night's preliminary adults 18-49 rating were down vs. last year's preliminaries, so a year to year decline in the finals is likely.

Without an NFL lift Fox's animated line up took a dive vs. 2 weeks ago, The Cleveland Show had just a 1.3 adults 18-49 rating, vs. a 2.2 rating three weeks ago in its last new episode. The Simpsons dropped to a 2.4 adults 18-49 rating, vs. a NFL boosted 5.4 rating two weeks ago. In its second night, but third episode, Napoleon Dynamite drew a 2.1 adults 18-49 rating, vs. a 4.4 and 3.3 ratings in its first night. Family Guy had a 3.0 adults 18-49 rating, down 32% vs. a 4.4 rating two weeks ago. American Dad had a 2.4 adults 18-49 rating, up 9%vs. a 2.2 rating three weeks ago.

ABC's  Once Upon A Time scored a 3.4 adults 18-49 rating, up 6% vs. a 3.2 rating last week against the NFC Championship game. The Hallmark Hall Of Fame movie A Smile as Big as the Moon drew a 1.5 adults 18-49 rating. At 7pm, America's Funniest Home Videos' 1.9 adults 18-49 rating was up 73% vs. last week's episode that faced the NFC Championship.

CBS's Undercover Boss drew a 3.0 adults 18-49 rating, up 30% vs. a 2.3 rating last week when it went against the NFC Championship game. The Good Wife had a 2.2 adults 18-49 rating, up 10% vs. its 2.0 rating two weeks ago in its last original episode. CSI: Miami had a 2.2 adults 18-49 rating, down 15% vs. a 2.6 rating three weeks ago in its last original episode. Earlier in the evening, 60 Minutes had a season low 1.5 adults 18-49 rating, identical to two weeks ago.

Broadcast primetime ratings for Sunday, January 29, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM NBC NFL Pro Bowl Pre-Game 3.9 11 12.251
ABC America's Funniest Home Videos 1.9 5 7.340
CBS 60 Minutes 1.5 4 11.210
Fox Bob's Burgers -R 0.7 2 1.712
tvbythenumbers.com
7:30PM NBC NFL Pro Bowl (730-11p) 3.6 9 10.519
FOX The Cleveland Show 1.3 3 2.744
tvbythenumbers.com
8:00PM ABC Once Upon A Time 3.4 8 10.781
CBS Undercover Boss 3.0 7 13.055
FOX The Simpsons 2.4 6 5.120
tvbythenumbers.com
8:30PM FOX Napoleon Dynamite 2.1 5 4.426
tvbythenumbers.com
9:00PM FOX Family Guy 3.0 7 5.916
CBS The Good Wife 2.2 5 10.947
ABC A Smile As Big As The Moon (movie, 9-11p) 1.5 4 6.874
tvbythenumbers.com
9:30PM FOX American Dad 2.4 5 4.762
tvbythenumbers.com
10:00PM CBS CSI:Miami 2.2 6 10.478

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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