via press release:
Disney Junior Generates January Highs for Disney Channel
~Marks 12th Consecutive Month Posting New Monthly Highs in Key Demos
“Mickey Mouse Clubhouse” is the #1 Preschool Cable Telecast in Kids 2-5;
Newcomer “Octonauts” is TV’s #1 Telecast in Boys 2-5
“Jake and the Never Land Pirates” is Cable’s #1 Series in Boys 2-5
Disney Junior: January 2012 Highlights:
Fresh off generating Disney Channel’s biggest annual audience in the daypart on record, during January 2012, Disney Junior delivered all-time January highs across all target demos, including Total Viewers (1.403 million), Kids 2-5 (525,000/3.1 rating), Boys 2-5 (277,000/3.3 rating), Girls 2-5 (247,000/3.0 rating) and Women 18-49 (304,000/0.5 rating), soaring by huge double-digit percent margins in target demos over year-ago levels.
Impressively, as the daypart nears its 1st anniversary, this marked the preschool block’s 12th straight month of posting monthly highs for the given month.
- Year to year, Disney Junior posted impressive growth in key demos, including by 12% in Kids 2-5 (525,000 vs. 470,000), by 20% in Girls 2-5 (247,000 vs. 205,000) and by 15% in Women 18-49 (304,000 vs. 264,000).
- The January 13 telecast of “Mickey Mouse Clubhouse” (9:30 – 9:55 a.m.) ranked as the month’s #1 preschool cable telecast in Kids 2-5 (1.0 million/6.2 rating), while the January 11 airing of new series, “Octonauts” was the #1 TV telecast in Boys 2-5 (616,000/7.2 rating).
- Overall, with “Octonauts,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse,” Disney Channel delivered the Top 9 cable preschool telecasts among Boys 2-5.
- In Boys 2-5, “Jake and the Never Land Pirates” (375,000/4.4 rating) ranked as the #1 series across all cable.
About Disney Junior:
The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
Source: NMR, U.S. ratings, most current. January 12: 12/26/11-1/29/12; January 11: 12/27/10-1/30/11. Program ranks based on 2 or more telecasts.