“Pretty Little Liars,” “Switched at Birth” & “The Lying Game” Are Cable’s Top 3 Scripted Series in Females 12-34

Categories: Press Releases

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January 31st, 2012

via press release:

ABC Family is Cable’s #2 Network in Females 12-34; Delivers Biggest January Ever in Women 18-34, with 12 Straight Months of Year-to-Year Gains

 

Winner of the 2012 People’s Choice Award for Favorite Cable Drama,

Pretty Little Liars” is Cable’s #1 Scripted Series in Target 18-34s and 12-34s

 

Pretty Little Liars,” “Switched At Birth” and “The Lying Game”

Are Cable’s Top 3 Scripted Series in Females 12-34

 

“The Lying Game” Consistently Hits Series Highs Each Week During the Month

 

January 2012 Prime Highlights:

 

Powered by its growing roster of hit original series, “Pretty Little Liars,” “Switched At Birth” and “The Lying Game” – the Top 3 scripted cable series of the month in Females 12-34 – and newcomer “Jane By Design,” ABC Family delivered its most-watched January in the network’s history in Women 18-34 (276,000), and surged by double-digit percentages year to year to deliver its 2nd-most-watched January ever in Women 18-49 (434,000).

 

ABC Family was the #2 cable network in Prime in Females 12-34 (468,000) and Female Teens (192,000), and ranked a strong #3 in Women 18-34.

 

Year to year, ABC Family grew by an impressive 17% in Women 18-34 (276,000 vs. 236,000), by 10% in Women 18-49 (434,000 vs. 394,000) and by 15% in Females 12-34 (468,000 vs. 408,000).

 

  • Pretty Little Liarsranked as the month’s #1 scripted cable series in Adults 18-34 (1.5 million/2.2 rating), Women 18-34 (1.2 million/3.7 rating), Women 18-49 (1.6 million/2.5 rating), Viewers 12-34 (2.5 million/2.8 rating) and Females 12-34 (2.3 million/5.0 rating).

 

  • In Females 12-34, “Pretty Little Liars” (2.3 million/5.0 rating), “Switched At Birth” (1.2 million/2.7 rating) and “The Lying Game” (1.2 million/2.6 rating) stood as cable’s Top 3 scripted cable series.

 

  • In Women 18-34, “Pretty Little Liars” (#1 – 1.2 million/3.7 rating), “Switched At Birth” (#3 – 720,000/2.1 rating) and “The Lying Game” (#4 – 635,000/1.9 rating) ranked among cable’s Top 4 scripted cable series.

 

  • Newcomer “Jane by Design” was the #1 TV series on Tuesday at 9 o’clock during the month in Female Teens (396,000/3.4 rating) and the #1 cable series in the hour in Females 12-34 (812,000/1.8 rating).

 

  • The premiere of “A Cinderella Story: Once Upon a Song” (1/22/12) ranked as the month’s #1 TV movie in Females 12-34 (1.0 million/2.2 rating), and the #2 TV movie in Viewers 12-34 (1.2 million/1.3 rating).

 

 

 

Source: Nielsen Media Research, US ratings, most current. January 12: 12/26/11-1/29/12; January 2011: 12/27/10-1/30/11. Series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating.

 
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