Univision Finished the Week as the #2 Network among Adults 18-34, Out Delivering ABC, CBS, and NBC

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January 31st, 2012

via press release:

Univision Finished the Week as the #2 Network among Adults 18-34, Out Delivering ABC, CBS, and NBC

 

Season-to-date, Univision is the #1 Network Pick on Friday Nights among Adults 18-49 and Adults 18-34

 

Univision Broadcast Prime Highlights - Week of January 23, 2012 to January 29, 2012

 

  • Univision was the #2 network during primetime last week among Adults 18-34, out delivering ABC (+34%), CBS (+40%) and NBC (+15%) in the demographic.

 

  • Versus the comparable week a year ago, Univision’s  primetime audience increased +11% among Adults 18-49, the largest network increase when compared to the English-language broadcast networks (ABC -9%, CBS +8%, NBC +8%, and FOX -32%); Univision’s audience also increased among Total Viewers 2+ (+5%) and Adults 18-34 (+15%) versus the same week a year ago.

 

  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-49.  Univision also out-delivered two or more of the English-Language broadcast networks on six out of seven nights among Adults 18-34.

 

  • Led by “Una Familia Con Suerte,” Univision ranked as the #2 broadcast network from 8PM to 9PM during the week (based on M-F), among Adults 18-34 and ranked #3 among Adults 18-49. The novela also reported week-to-week audience increases among Total Viewers 2+ (4 million, +5%), Adults 18-49 (2.1 million, +3%), and Adults 18-34 (1.3 million, +5%).

 

  • During the 9PM hour (based on M-F), Univision aired “Que No Podia Amar” to rank as the #1 broadcast network among Adults 18-34.

 

  • “Don Francisco Presenta” built on its prior Monday night performance by double digit margins, averaging 2.9 million Total Viewers 2+ (+21%), 1.6 million Adults 18-49 (+27%), and 770,000 Adults 18-34 (+21%),

 

  • On Wednesday night as the #3 network among Adults 18-49 and #2 network among Adults 18-34, Univision’s entire line-up ranked among the top 10 programs for the night in the respective demographics.

ü  At 9PM Univision aired a soccer match between Mexico and Venezuela which generated 3.5 million Total Viewers 2+, 2.2 million Adults 18-49, and 1.3 million Adults 18-34. It was the 5th most-watched program on television Wednesday night among Adults 18-34 and ranked 7th among Adults 18-49. 

 

  • Univision was the #1 network on Friday night among Adults 18-49 and Adults 18-34.

ü  Univision’s entire primetime line-up including “La Que No Podia Amar,” “Familia Con Suerte” and “Rosa de Guadalupe,” ranked as the top three programs Friday night among Adults 18-34.

ü  In the current season Univision has been the #1 Network on Friday nights 17 out of 19 weeks among Adults 18-34 and has had eleven #1 nights among Adults 18-49 more than any other broadcast network.

 

  • Airing “Sabado Gigante” (Giant Saturday) Univision ranked as the #3 network among Adults 18-49 and #2 among Adults 18-34, increasing its audience versus the prior week.  The telecast attracted 2.9 Million Total Viewers 2+, 1.2 Million Adults 18-49, and 550,000 Adults 18-34 viewers to rank among the top 15 programs for the night in the respective demographics. 

 

  • On Sunday night Univision premiered “Parodiando,” its newest reality series which searches for the best impersonators of famous people in Mexico.   The series attracted 2.9 Million Total Viewers 2+, 1.6 Million Adults 18-49, and 879,000 Adults 18-34 and ranked among the top 20 programs for the night among Adults 18-49 and Adults 18-34.
 
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