Week-to-Week, “ABC World News with Diane Sawyer” Cuts Total Viewer Gap with “NBC Nightly News” by 43% and Demo Gap by 40%

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via press release:

Week-to-Week, “ABC World News with Diane Sawyer” Cuts Total Viewer Gap

with “NBC Nightly News” by 43% and Demo Gap by 40%

 

Year-to-Year, ABC Slashes Gap with NBC among Adults 25-54 by 23%

 

Season-to-Date, “ABC World News” Narrows the Viewership Gaps with

“NBC Nightly News” by Double-Digits Among Both Total Viewers by 15% and Adults 25-54 by 22%

 

For the week of January 23, 2012, “ABC World News with Diane Sawyer” averaged 8.23 million Total Viewers and a 1.8 rating/6 share/2.21 million among Adults 25-54, according to Nielsen Media Research.   “World News” scored its most-watched telecast of the season on Monday (9.11 million – 1/23/12).  In fact, it was the ABC evening newscast’s most-watched regular telecast in 11 months – since 2/28/11.

 

“World News” cut its week-to-week margins with “NBC Nightly News” by double-digits in both Total Viewers (-43% – 1.03 million vs. 1.80 million) and Adults 25-54 (-40% – 361,000 vs. 600,000).

 

“World News” decreased its Adults 25-54 gap with “NBC Nightly News” compared to the year-ago week by -23%(361,000 vs. 466,000).  This represents the 12th time in the last 13 weeks that “World News” has cut its year-earlier gaps with the NBC program in the key adult news demo.

 

“World News” has cut its season-to-date gaps with “NBC Nightly News” by double-digits in both Total Viewers (-15%) andAdults 25-54 (-22%), posting its smallest Total Viewer (987,000) and news demo margins (340,000) with the NBC program in 3 years – since the 2008-09 season.

 

“ABC World News” outperformed the “CBS Evening News” by 1.54 million Total Viewers and by 175,000 Adults 25-54, posting its largest margins over the CBS program in 4 weeks – since w/o 12/26/11.

 

NoteDue to President Obama’s State of the Union Address, “World News” was re-titled “Wrld News Tonite” on Tuesday 1/24/12; ratings were excluded from the average.  “Nightly News” and “Evening News” are based on 5 days.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.

 

EVENING NEWS (Week of January 23, 2012)

 

  Total Viewers     Adults 25-54    Households
       
ABC       8,228,000 1.8/6;  2,206,000   5.4/10
NBC   9,259,000 2.1/7;  2,567,000   6.2/11
CBS   6,689,000 1.7/6;  2,031,000   4.5/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/23/12, 1/16/11 & 1/24/11.  Most Current – 2011-2012 Season (9/19/11 – 1/29/12) and 2010-2011 Season (9/20/11 – 1/30/11).

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