Logo’s Season Debut Of “Rupaul’s Drag Race” On Monday Night Scores As The Highest-Rated Premiere In Network History

Categories: Network TV Press Releases

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February 1st, 2012

via press release:

LOGO’S SEASON DEBUT OF “RUPAUL’S Drag Race” ON MONDAY NIGHT
SCORES AS THE HIGHEST-RATED PREMIERE IN NETWORK HISTORY
“RuPaul’s Drag Race” Fourth Season Premiere Posts a 50% Ratings Increase Over Season Three Premiere with a .6 rating in P18-49 Demo
 
Nearly One Million Viewers Tuned Into the Episode that Night
 
“Untucked: RuPaul’s Drag Race” Clocks In As the Series’ Highest-Rated Premiere Yet
 
Social Media Wins Include an 89% Increase in Facebook Fans Since Season Three Premiere
To Tweet This Release: http://logo.to/xr3gHp
 
NEW YORK, NY, February 1, 2012 – Monday night’s 9PM season four premiere of RuPaul’s Drag Race on Logo burned ratings rubber, averaging a .6 rating in the P18-49 demo.  This number represents a 50% increase over last season’s opener and clocks in as the highest-rated series premiere in Logo history.  Additionally, the 90-minute, super-sized premiere tallied 481,000 total viewers tuning in to meet the new cast of 13 drag queen hopefuls who will fight it out to be crowned “America’s Next Drag Superstar.”  The fourth season premiere of “RuPaul’s Drag Race” reached nearly one million viewers on its’ premiere night.
Maintaining the ratings momentum, the season premiere of the companion series Untucked: RuPaul’s Drag Race at 10:30PM sped across the finish line with its most-watched premiere ever averaging 254,000 total viewers.
RuPaul’s Drag Race” and “Untucked: RuPaul’s Drag Race” proved hot on social media platforms for premiere night, landing 8 U.S. trending topics on Twitter, including several of the queens: Jiggly Caliente, Sharon Needles, Phi Phi O’Hara and Latrice Royal.  In addition, Logo’s “RuPaul’s Drag Race” page on Facebook has seen a tremendous 89% increase in “likes” vs. season 3 and currently has over a half-million fans.  Combined social media pushes on Twitter, Facebook and Tumblr helped catapult the premiere to a 7th place ranking on Trendrr.
RuPaul, the world’s most famous drag queen, has pushed the boundaries of popular culture on an international level and continues to make history this season with “RuPaul’s Drag Race,” the first reality television show featuring drag queens.  RuPaul is back for a fourth season to decide who will “shante! stay!” or “sashay away” with a new batch of the nation’s hottest, most glamorous drag queens.  In the end, only one contestant will have what it takes to win the coveted title of “America's Next Drag Superstar,” and a prize package that includes a headlining spot on Logo’s Drag Race Tour, featuring ABSOLUT® Vodka, cocktails perfected, a one-of-a-kind trip courtesy of AlandChuck.travel, a lifetime supply of NYX Cosmetics and a cash prize of $100,000.
As a companion series and an instant fan favorite, “Untucked: RuPaul’s Drag Race” brings an all-new season of the backstabbing, backbreaking, backstage drama that you didn’t see on the runway.  The cameras capture it all in the “Interior Illusions Lounge” as the ladies reveal that winning really is everything!  RuPaul narrates this raw, behind-the-scenes look at the new season.  And if the pressure of the main stage wasn’t enough, you never know who will stop by to keep the girls on their high-heeled toes.
“RuPaul’s Drag Race” and “Untucked: RuPaul’s Drag Race” are produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, RuPaul Charles and Chris McKim serving as Executive Producers.  Steven Corfe serves as Co-Executive Producer for “Untucked: RuPaul’s Drag Race.”  Brent Zacky and Pamela Post are Executive Producers for Logo.
For more information on “RuPaul’s Drag Race” and to view the current episode and sneak preview clips of upcoming episodes, go to LogoTV.com.  For up-to-date “RuPaul’s Drag Race” news and exclusives, join the “RuPaul’s Drag Race” Facebook page or follow the series on Twitter at @RuPaulsDragRace and #DragRace.
* All on-air ratings data based on Live + SD Nielsen ratings.
 
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