via press release:
GMC TV RECORDS BEST JANUARY EVER
Third Fastest-Growing Ad Supported Cable Network Among A25-54, W25-54 and W18-49
ATLANTA, GA – February 2, 2012 – GMC TV, America’s favorite channel for uplifting music and family entertainment, announced today that January was its best-ever year-opening month. The channel ranked third among all ad-supported cable nets in growth in A25-54 (+85% year-to-year), W25-54 (+93%) and W18-49 (+90%). In total households, GMC grew its audience by 68%. (source 1)
GMC started off the month with a bang, with the first week of January making its mark as the highest rated week in the network’s history among A25-54 (0.09, 50,000AA), W25-54 (0.12, 34,000AA) and total households (0.19, 100,000AA). (source 2)
The January 21 premiere of the gospel play, “Sugar Mommas,” was the network’s highest-ever rated gospel play premiere night across three airings, with the first showing (7-9pm ET) placing the network in the top ten among several key demos in African American households. (source 3)
The January 29 GMC World Premiere Movie To Save a Life was GMC’s highest-rated ever in A18-34. Its W25-54 VPVH (635) ranked second among all ad-supported cable networks in the time period. (source 4)
GMC (www.watchGMCtv.com) is America’s favorite television channel for uplifting music and family entertainment. The Parents Television Council™ awarded its Entertainment Seal of Approval™ to GMC for being “an authentic family-friendly cable network. GMC can be seen in more than 51 million homes on various cable systems around the country, as well as DISH Network on channel 188, DIRECTV on channel 338 and Verizon FiOS on channel 224. Follow GMC TV on Facebook and Twitter at http://facebook.com/gmctv and http://twitter.com/gmctv.
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- Nielsen LSD – Nielsen Januarys 08/27/07-01/29/12 Cov AA% and AA (000) 6a-6a
Nielsen LSD 12/26/11-1/29/12 v 12/27/10-01/30/11 6a-6a Cov AA%; % growth rank within Ad Supported Cable
- Nielsen LSD Wk 1: 12/26/11-1/1/12 vs 08/27/07-1/29/12 Cov AA% and AA (000) 6a-6a
- Nielsen LSD 11/13/10-1/21/12 gmc Gospel Play premiere nights Sa 7p-1a highest rated premiere night in African American A18-34, A18-49 and A25-54 Cov AA% and Cov AA (000)
Nielsen LSD 1/21/12 7p-9p Ad Supported Cable time period rank within African American homes A18-49, A25-54, W18-49 and W25-54 Cov AA%
Nielsen LSD 08/27/10-01/30/12 gmc World Premiere Movies premiere telecasts Cov AA%
Nielsen LSD 01/29/12 7:00p-9:30p Ad Supported Cable time period rank W25-54 Cov AA% and VPVH.