'Mecum Auto Auctions' Drives Velocity To Best Week Ever

Categories: Press Releases

Written By

February 2nd, 2012

via press release:



--VELOCITY’S Live MECUM AUTO AUCTIONS Event Attracted 2.6M Viewers P2+During the Week of January 23 ---


(Silver Spring Md.)–Velocity’s signature automotive event, MECUM AUTO AUCTIONS, attracted2.6M total viewers P2+, helping make the week of January 23 the most-watched ever on the network. The live broadcast where “the cars are the stars”, aired on Velocity from 1:00 PM to 9:00 PM (ET) from Wednesday, January 25 through Thursday, January 26 and Friday, January 27 through Saturday, January 28, from 2PM to 10PM (ET) bringing in 1.3M viewers P2+ in primetime over the four day run.  The live-broadcast series featuring the charismatic dealmaker, Dana Mecum, gave the audience an inside look at the excitement and energy of the car auction action at the season’s kick-off extravaganza in Kissimmee, Florida.   The annual Kissimmee expo launched the 2012 auction season for Mecum as they celebrate 25 years in the business.


Earlier in the week, AUTOWEEK’S VINSETTA GARAGE set the pace for Velocity’s stellar week on Tuesday, January 24.  The premiere at 8:30 PM (ET) delivered the strongest-rated premiere in January among M25-54 and P/M 35-54.  The world premiere series offering an inside look at American car culture was Velocity’s top-rated series in January primetime among M25-54 ratings and delivery. AUTOWEEK’S VINSETTA GARAGE also posted double-digit gains in key demos including P/M25-54/18-49 ratings and delivery.



  • The best week ever for HH delivery in both Prime (83K) and total day (6a-6a, 45K)



  • It was the best Tuesday ever among W18-49 for both ratings (0.14) and delivery (33K) in primetime



  • It was the best Thursday ever for HH ratings (0.14) and delivery (55K) in total day (6a-6a) and for M25-54 ratings (0.24) and delivery (55K) in primetime


  • It was the best Friday ever for HH ratings (0.15) and delivery (58K) for total day (6a-6a)


  • It was the best Saturday ever for HH delivery (66K) in total day (6a-6a)


  • It was the best Tuesday ever among W18-49 for both ratings (0.14) and delivery (33K) in primetime


About Velocity:

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the upscale men’s cable network that provides thrilling HD programming for its viewers.  Velocity programming is diverse, intelligent and engaging, with series and specials representing the best of the automotive, sports and leisure, adventure and travel genres.  Formerly HD Theater, the fully HD network is available in approximately 40 million homes.  For more information on Velocity, please visitVelocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @VelocityTV1


Source:  NHI.  Live+SD AA% and (000). 

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