via press release:
NEW FULL-LENGTH, INTERACTIVE MUSIC VIDEO “HEY GIRL,”
PERFORMED BY ZOOEY DESCHANEL AND STARRING THE CAST OF
“NEW GIRL,” IS NOW AVAILABLE EXCLUSIVELY ON FOX.COM
FANS DIRECT HOW THE MUSIC VIDEO UNFOLDS
WITH OVER 950 VARIATIONS TO ROCK THE PARTY
VISIT WWW.FOX.COM/NEW-GIRL/HEYGIRL NOW TO DIRECT YOUR VIDEO
Let’s get this party started! Fans and viewers can choose their own adventure when party crashers invade the NEW GIRL loft in the new full-length, INTERACTIVE music video for “Hey Girl,” NEW GIRL’s theme song, performed by Zooey Deschanel and starring the entire cast of the hit comedy series. The “Hey Girl” interactive music video premieres today exclusively at www.fox.com/new-girl/heygirl.
With over 950 variations of the video, fans decide how they want the cast to party: Will they go-go dance or have a pillow fight? Will they perform in a flash mob or a chorus line? Will they be dressed in hula skirts or togas? Upon completion of their first video, users can experience a new music video over and over again, each time choosing a different path. Fans can share their music videos with family and friends through social media, including Facebook, Twitter and Google+. Additionally, keen-eyed users can search throughout the video for hidden content that elevates the party to even more outrageous levels of fun. Also at fox.com, fans can watch exclusive “behind-the-scenes” footage of the making of the innovative video.
“Hey Girl,” the theme to NEW GIRL, was written by Michael Andrews, Zooey Deschanel, Elizabeth Meriwether, David Finkel and Brett Baer, and is performed by Deschanel. The “Hey Girl” music video was produced by Fuzzbuster Films. Joe Earley (President, Marketing & Communications, Fox Broadcasting) and Dean Norris (SVP, Marketing & Special Projects, Fox Broadcasting) are the executive producers. Golareh Safarian, (VP, Production, Special Ops, Fox Broadcasting) produced the video and Jay Lehrfeld directed the video.
In the all-new episode of NEW GIRL airing tomorrow, Tuesday, Feb. 7 (9:00-9:31 PM ET/PT) on FOX, Jess (Zooey Deschanel) goes against Nick's (Jake Johnson) wishes, when she makes it her mission to get the loft's cantankerous landlord (guest star Jeff Kober, “Sons of Anarchy”) to like her. In doing so, she inadvertently jeopardizes their living situation and the guys are forced to admit they've made some "unofficial" changes to the apartment. Meanwhile Schmidt (Max Greenfield) tries to decipher what he thinks are mixed signals from his boss Kim (guest star Gillian Vigman).
FOX partnered with digital media company Interlude to create the interactive elements of the music video, offering users a unique, next-generation online video experience. Interlude’s proprietary technology platform allows viewers to become co-directors as the video plays, making decisions about the video's course in real time. The video never pauses and the experience is seamless. The result is a shareable, personalized version of the video created from hundreds of unique possibilities.
Founded by Israeli rock musician Yoni Bloch, Interlude’s technology has been used to create interactive movie trailers, music videos, advertisements and branded webisodes for Universal Studios, Microsoft, Nokia and Old Navy. Interlude’s first music video in the U.S., “Keep Your Head Up,” by Andy Grammer, received MTV’s 2011 O Music Award for Most Innovative Video.
Become a fan of NEW GIRL on Facebook at www.facebook.com/NewGirlonFOX. Follow the series on Twitter @NewGirlonFOX and join the conversation at #NewGirl.