'

Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains; 'Fringe' Tops % Gains in Week 18

Categories: '

Written By

February 6th, 2012


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 65 such programs in the data for the week ending January 22, 2012.

During week eighteen of the 2011-12 broadcast season (January 16, 2012 - January 22, 2012Modern Family once again topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.7 adults 18-49 ratings points.

Fringe topped the percentage adults 18-49 ratings increase from DVR viewing, adding a whopping 81% to its Live+Same Day adults 18-49 ratings.

Modern Family led the absolute average viewership gained from DVR viewing too, adding 5.24 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-01/18 ABC 5.10 7.80 2.70 52.9%
2 GREY'S ANATOMY-01/19 ABC 3.50 5.20 1.70 48.6%
3 Big Bang Theory, THE-01/19 CBS 5.30 6.90 1.60 30.2%
4 New Girl-01/17 FOX 3.40 4.90 1.50 44.1%
5 OFFICE-01/19 NBC 3.00 4.40 1.40 46.7%
6 Once Upon A Time-01/22 ABC 3.20 4.50 1.30 40.6%
7 Criminal Minds-01/18 CBS 3.20 4.50 1.30 40.6%
8 Two and a Half Men-01/16 CBS 4.60 5.90 1.30 28.3%
9 American Idol-THURSDAY-01/19 FOX 5.70 7.00 1.30 22.8%
10 Glee-01/17 FOX 3.10 4.40 1.30 41.9%
11 CSI-01/18 CBS 2.80 4.00 1.20 42.9%
12 American Idol-WEDNESDAY-01/18 FOX 7.40 8.60 1.20 16.2%
13 Private Practice-01/19 ABC 2.10 3.20 1.10 52.4%
14 REVENGE-01/18 ABC 2.50 3.60 1.10 44.0%
15 2 Broke Girls-01/16 CBS 4.60 5.70 1.10 23.9%
16 Hawaii Five-0-01/16 CBS 2.80 3.90 1.10 39.3%
17 How I Met Your Mother-01/16 CBS 4.40 5.50 1.10 25.0%
18 ALCATRAZ-01/16 FOX 3.30 4.40 1.10 33.3%
19 Castle-01/16 ABC 2.20 3.20 1.00 45.5%
20 Desperate Housewives-01/22 ABC 2.60 3.60 1.00 38.5%
21 Mentalist, THE-01/19 CBS 3.00 4.00 1.00 33.3%
22 Person Of Interest-01/19 CBS 3.30 4.30 1.00 30.3%
23 Grimm-01/20 NBC 1.80 2.80 1.00 55.6%
24 Law And Order:SVU-01/18 NBC 1.80 2.80 1.00 55.6%
25 PARENTHOOD-01/17 NBC 1.70 2.70 1.00 58.8%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Fringe-01/20 FOX 1.10 2.00 0.90 81.8%
2 Gossip Girl-MON-01/16 CW 0.60 1.00 0.40 66.7%
3 PARENTHOOD-01/17 NBC 1.70 2.70 1.00 58.8%
4 30 ROCK-01/19 NBC 1.60 2.50 0.90 56.3%
5 Grimm-01/20 NBC 1.80 2.80 1.00 55.6%
6 Law And Order:SVU-01/18 NBC 1.80 2.80 1.00 55.6%
7 Modern Family-01/18 ABC 5.10 7.80 2.70 52.9%
8 Up All Night-01/19 NBC 1.90 2.90 1.00 52.6%
9 Private Practice-01/19 ABC 2.10 3.20 1.10 52.4%
10 Pan Am-01/22 ABC 1.20 1.80 0.60 50.0%
11 90210-01/17 CW 0.60 0.90 0.30 50.0%
12 GREY'S ANATOMY-01/19 ABC 3.50 5.20 1.70 48.6%
13 OFFICE-01/19 NBC 3.00 4.40 1.40 46.7%
14 Castle-01/16 ABC 2.20 3.20 1.00 45.5%
15 FIRM-01/19 NBC 0.90 1.30 0.40 44.4%
16 New Girl-01/17 FOX 3.40 4.90 1.50 44.1%
17 REVENGE-01/18 ABC 2.50 3.60 1.10 44.0%
18 CSI-01/18 CBS 2.80 4.00 1.20 42.9%
19 One Tree Hill-01/18 CW 0.70 1.00 0.30 42.9%
20 SECRET CIRCLE-01/19 CW 0.70 1.00 0.30 42.9%
21 PARKS AND RECREATION-01/19 NBC 1.90 2.70 0.80 42.1%
22 Glee-01/17 FOX 3.10 4.40 1.30 41.9%
23 Vampire Diaries-01/19 CW 1.20 1.70 0.50 41.7%
24 Once Upon A Time-01/22 ABC 3.20 4.50 1.30 40.6%
25 Criminal Minds-01/18 CBS 3.20 4.50 1.30 40.6%

-
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
-
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-01/18 ABC 11890 17130 5240 44.1%
2 Mentalist, THE-01/19 CBS 14220 17901 3681 25.9%
3 Hawaii Five-0-01/16 CBS 10731 14238 3507 32.7%
4 CSI-01/18 CBS 12016 15357 3341 27.8%
5 Criminal Minds-01/18 CBS 12969 16265 3296 25.4%
6 Person Of Interest-01/19 CBS 14487 17754 3267 22.6%
7 GREY'S ANATOMY-01/19 ABC 9422 12683 3261 34.6%
8 American Idol-THURSDAY-01/19 FOX 18018 21175 3157 17.5%
9 Big Bang Theory, THE-01/19 CBS 15835 18974 3139 19.8%
10 Castle-01/16 ABC 9412 12523 3111 33.1%
11 Once Upon A Time-01/22 ABC 9329 12319 2990 32.1%
12 American Idol-WEDNESDAY-01/18 FOX 21931 24807 2876 13.1%
13 Glee-01/17 FOX 7502 10335 2833 37.8%
14 ALCATRAZ-01/16 FOX 10051 12807 2756 27.4%
15 REVENGE-01/18 ABC 7668 10349 2681 35.0%
16 Two and a Half Men-01/16 CBS 13015 15662 2647 20.3%
17 New Girl-01/17 FOX 6974 9590 2616 37.5%
18 Law And Order:SVU-01/18 NBC 6423 8966 2543 39.6%
19 Body Of Proof-01/17 ABC 7933 10400 2467 31.1%
20 OFFICE-01/19 NBC 6020 8403 2383 39.6%
21 2 Broke Girls-01/16 CBS 11403 13692 2289 20.1%
22 Private Practice-01/19 ABC 5997 8255 2258 37.7%
23 PARENTHOOD-01/17 NBC 4973 7231 2258 45.4%
24 HARRY'S LAW-01/18 NBC 6414 8582 2168 33.8%
25 Grimm-01/20 NBC 5919 8077 2158 36.5%

-
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
-
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures