Season Two Premiere of 'The Voice' Scores Highest 18-49 Rating for Any Entertainment Telecast on Any Network in 6 Years

Categories: Network TV Press Releases

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February 6th, 2012

Already posted this info in a different format, but here's the official NBC press release (note that Nielsen classifies "sports" and "entertainment" separately, and the "Entertainment Telecast' in the press release's headline is referring to those classifications):

 

THE SEASON TWO PREMIERE OF 'The Voice,' FOLLOWING Super Bowl XLVI, SCORES THE HIGHEST 18-49 rating FOR ANY ENTERTAINMENT TELECAST ON ANY NETWORK IN SIX YEARS

 
 
IN TOTAL VIEWERS, ‘The Voice’ MARKS NBC’S BEST POST-Super Bowl PROGRAM SINCE ‘FRIENDS’ IN 1996

IN ADULTS 18-49 AND TOTAL VIEWERS, ‘The Voice’ SCORES NBC’S TOP RESULTS FOR ANY ENTERTAINMENT TELECAST SINCE THE SERIES FINALE OF ‘FRIENDS’ IN 2004

The Voice’ IS UP 47 PERCENT IN ADULTS 18-49 AND 40 PERCENT IN TOTAL VIEWERS VERSUS LAST YEAR’S POST-Super Bowl TELECAST OF ‘Glee

A SPECIAL ‘LATE NIGHT WITH JIMMY FALLON’ TOPS THE SHOW’S RECORD RESULTS BY 32 PERCENT IN 18-49 AND 55 PERCENT IN TOTAL VIEWERS

Universal City, Calif. – February 6, 2012 – Last night, the second season premiere of “The Voice,” which aired following NBC Sports’ coverage of Super Bowl XLVI, delivered the highest 18-49 rating for any entertainment program on any broadcast network in six years, according to “fast affiliate-based” “live plus same day” viewing figures from Nielsen Media Research.

Sunday from 10:19-11:21 p.m. ET, “The Voice” averaged a 16.3 rating in adults 18-49 and 37.6 million viewers overall. This marks the highest 18-49 rating for any television entertainment program in six years, since ABC’s post-Super Bowl telecast of “Grey’s Anatomy” on February 5, 2006.

Last night’s telecast of “The Voice” also marks NBC’s highest-rated post-Super Bowl telecast in adults 18-49 in 14 years, since “3rd Rock from the Sun” on January 25, 1998 (a 17.1 rating), and in total viewers, it was NBC’s top post-Super Bowl telecast since “Friends” on January 28, 1996 (52.9 million).

Last night’s telecast of “The Voice” marks NBC’s highest-rated entertainment telecast overall in both adults 18-49 and total viewers since the series finale of “Friends” on May 6, 2004.

Versus last year’s post-Super Bowl telecast of “Glee,” “The Voice” was up by 47 percent in 18-49 rating (16.3 vs. 11.1) and up 40 percent in total viewers (37.6 million vs. 26.8 million).

This marks new series records for “The Voice” in all key measures. In 18-49 rating, last night’s 16.3 rating is up 186 percent versus the show’s previous high (a 5.7 from 9-11 p.m. ET on Tuesday, May 3, 2011). In total viewers, last night’s telecast is up 161 percent versus the show’s previous high (14.4 million viewers from 10-11 p.m. on Tuesday, May 31, 2011, following the season premiere of “America’s Got Talent”).

Last season, "The Voice" (5.5/15 in adults 18-49, 13.7 million viewers overall) was the season's #1 new series in adults 18-49 and NBC's top new series in that demo since the launch of "Heroes" during the 2006-07 season. Among all entertainment series on ABC, CBS, NBC, Fox and CW last season, “The Voice” ranked behind only “American Idol” in adults 18-49

Last night’s NBC lineup also featured a special edition of “Late Night with Jimmy Fallon” from Indianapolis, which averaged a 2.5 rating in adults 18-49 and 6.166 million viewers overall from 11:56 p.m.-12:56 a.m. ET. This easily stands as Fallon’s top-rated telecast to date in both adults 18-49 and total viewers.

Compared with the show’s previous series highs (1.9 in18-49 rating, 4.0 million viewers overall on January 22, 2010, following Conan’s final "Tonight Show"), Fallon was up 32 percent in 18-49 rating and 55 percent in total viewers.

Note that all ratings are "live plus same day" unless otherwise indicated.

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