Updated: TV Ratings Sunday: 'Super Bowl' Sets Viewing Record + 'The Voice'

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February 6th, 2012

Scoreboard NBC Uni FOX ABC CBS
Adults 18-49: Rating/Share *32.0/64 0.9/2 0.8/1 0.7/1 0.6/1
Adults 18-34: Rating/Share *29.9/64 1.0/2 0.8/2 0.6/1 0.3/1
Total Viewers (million) *85.346 2.257 1.827 2.571 4.096

Update 2: Super Bowl time zone adjusted numbers are in and it did set a new U.S. viewing record averaging 111.3 million viewers.

Update: Still waiting on the Super Bowl, but time zone adjusted numbers for The Voice are in - 37.6 million viewers and a 16.3 adults 18-49 rating.

Original post below:

Normal disclaimer:

*Due to the nature of live coast-to-coast programming the ratings for NBC (Super Bowl, The Voice ) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Customized disclaimer:

*Due to the nature of live coast-to-coast programming the ratings for NBC (Super Bowl, The Voice ) are approximate non-time zone adjusted time period ratings and are basically worthless and should be ignored. Time zone adjuted fast national program ratings for the Super Bowl and The Voice will be available later today and I will update this post as soon as I see them.

Of course NBC topped the night in a landslide, but we'll have to wait a little while (but probably not too long) for time-zone adjusted fast national program ratings.  Early metered market overnight household ratings (which are time zone adjusted) are available for The Voice, and the Super Bowl.   Based on the metered market numbers I speculate (and it's just a guess!) that the Super Bowl won't set any viewing records but that Bill's guess for The Voice after the Super Bowl is in the right zip code (he guessed better than last year's Glee, but behind Undercover Boss two years ago).

Again, ignore the NBC numbers below. You can pretty much ignore the rest of the numbers too -- they're not subject to significant revisions, but they just aren't that interesting. Ah well, happens every year with Super Bowl Sunday ratings...

Broadcast primetime ratings for Sunday, February 5, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 NBC **Super Bowl: Patriots vs. Giants 37.3/73 102.43
CBS Undercover Boss (R) 0.5/1 2.83
ABC America's Funniest Home Videos (R) 0.5/1 2.60
FOX Bob's Burgers (R) 0.4/1 0.94
7:30 FOX Napoleon Dynamite (R) 0.6/1 1.52
8:00 NBC **Super Bowl: Patriots vs. Giants 37.3/70 101.60
ABC America's Funniest Home Videos (R) 0.8/1 2.93
FOX The Simpsons (R) 0.8/2 2.81
CBS 60 Minutes Presents: Three Remarkable Women 0.6/1 4.01
8:30 FOX The Cleveland Show (R) 0.8/1 1.83
9:00 NBC **Super Bowl: Patriots vs. Giants/Post Game 35.8/66 95.58
FOX Family Guy (R) 1.1/2 2.41
CBS CSI: Miami (R) 0.5/1 3.13
ABC The Middle (R) 0.5/1 1.77
9:30 FOX American Dad (R) 1.0/2 2.29
10:00 NBC Super Bowl Post Game/The Voice 21.6/46 53.27
ABC Modern Family (R) 1.1/2 2.93
CBS NCIS (R) 1.0/2 6.41
10:30 NBC The Voice (Season Premiere) 13.3/32 30.28
ABC Modern Family (R) 1.1/3 3.06

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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