Updated: Early Ratings: Big Monday for 'The Voice;' Good Start for 'Smash'

Categories: 1-Featured,Broadcast TV

Written By

February 7th, 2012

 

Updated: The Voice pulled a 6.6 adults 18-49 rating and Smash debuted to a 3.8 adults 18-49 rating.  Smash had a 4.2 adults 18-49 rating in its first half hour and dropped to a 3.4 in its second half hour. Here are some additional bullets via NBC:

 

  • From 8-10 p.m. ET, the regular-slot debut of "The Voice" (6.6 rating, 16 share in adults 18-49, 17.7 million viewers overall) achieved NBC's highest 18-49 rating in slot excluding Olympics since Feb. 16, 2004 and biggest overall audience in the time period, excluding Olympics, since January 15, 2007.  Looking at just regular programming, it's NBC's best total-viewer performance in the slot in-season since April 3, 2006.

 

  • "The Voice" delivered NBC’s highest rating for a regular in-season entertainment telecast on any night of the week in over four years (since "Heroes" on September 24, 2007) in adults 18-49, excluding specials and the post-Super Bowl "Voice" of the night before.  And "The Voice" delivered NBC’s top regular in-season entertainment telecast in total viewers since "Deal or No Deal" on March 5, 2007 (18.394 million), excluding specials and the post-Super Bowl "Voice" of the night before.  "The Voice" also generated NBC’s highest rating for a regular telecast among teens 12-17 since the episode of "ER" that followed the "Friends" finale on May 6, 2004, again excluding specials and the post-Super Bowl "Voice."

 

  • "The Voice" is up 29% versus last year's 5.1 for the "Voice" series debut and up 50 percent in total viewers (17.686 mil vs. 11.775 mil).  Versus NBC's season averages in the time period (1.8), "The Voice" was up 267 percent in 18-49 rating (6.6 vs. 1.8) and was up 217% percent in total viewers (17.686 million vs. 5.587 million).

 

  • From its first half-hour to its fourth, "The Voice" grew dramatically, generating this track: 5.3, 6.2, 7.3, 7.7, for an increase from its first half-hour to its fourth of 45 percent in 18-49 and 26 percent in total viewers.  "The Voice" reached nearly 20 million viewers overall by its fourth half-hour (19.4 million viewers).

 

  • "The Voice" delivered NBC's first 18-49 win over regular, original in-season competition on ABC and CBS in this slot, excluding Olympics, since November 3, 2008 ("Deal or No Deal," "SNL" special).  And it was the first time a full two hours of 8-10 p.m. regularly scheduled NBC programming beat a full block of regularly scheduled CBS original comedies since November 5, 2007 with "Chuck" and "Heroes."

 

  • At 10 p.m. ET, the premiere of "Smash" (3.8/10, 11.5 million viewers overall) scored the highest 18-49 rating for any episode of a regular 10 p.m. drama on ABC, CBS or NBC on any night of the week so far this season "Smash" delivered NBC's top in-season 18-49 and total-viewer results in the time period since November 3, 2008 ("SNL" election special).

 

  • "Smash" is NBC’s highest-rated new drama premiere in more than four years in 18-49, since "Life" on September 26,2007.  It was also NBC's highest-rated drama telecast since "Law & Order: SVU" did a 3.9 on April 28, 2009.  "Smash" nearly quadrupled  NBC's season average in the slot (3.8 vs. 1.0) and nearly doubled NBC’s season average in total viewers (11.498 million vs. 3.864 million).

 

  • This is NBC's first 18-49 win in the slot vs. regular, original in-season competition on ABC and CBS, excluding Olympics, since November 3, 2008 (SNL election special)

 

  • NBC dominated the night in 18-49 and total viewers, delivering its first win with regularly-scheduled programming in-season in four years (since February 18, 2008 with "Deal Or No Deal," the "My Dad Is Better Than Your Dad" premiere and "Medium"). This is NBC’s highest-rated Monday (5.7 in 18-49) with regular programming since March 15, 2004 ("Average Joe," "Fear Factor" and "Las Vegas"), with the subsequent Monday, March 22, 2004 matching this week’s 5.7 rating.

 

  • This is also the highest-rated night after Super Bowl in 18-49 in 10 years, since CBS with a 5.9 on Monday January 29, 2001.

Original post:

We don't normally focus on the overnight metered market household ratings for the 56 largest market because you can't tell much from them. You can't tell what the adults 18-49 rating is or how many people watched and there is no way to figure that out from those numbers. Often there are shows with big household numbers that wind up doing badly with adults 18-49, and the reverse is also true.

But whatever the numbers we can tell that The Voice had a pretty great night and Smash had a good-to-great start and that in those 56 markets, NBC won every half hour of primetime in household viewing.  The Voice pulled a 10.6/16 (household rating/share) from 8-10p and Smash scored a 7.7/13 at 10pm.  Comparatively speaking that 7.7 was better than everything else on Monday night save the aforementioned The Voice, and CBS's Two and a Half Men (8.5/12).

For the half-hour watchers, the last half hour of The Voice drew an 11.1/16 and the first half hour of Smash scored an 8.3/13 and the second half hour dipped to  7.2/12.

Remember, all numbers above refer to household rating (not adults 18-49 rating) and you can't tell what the adults 18-49 rating is or how many people watched and there is no way to figure that out from those numbers.  NBC looks to have done aiiiight though.  Check back later for the fast national ratings that will have total viewers and adults 18-49 rating.

 

 

 
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