'The Voice' and 'Smash' Harmonize to Give NBC a Dominant Monday Night Ratings Win

Categories: Network TV Press Releases

Written By

February 7th, 2012

via press release:

UPDATE: 'The Voice' AND 'SMASH' HARMONIZE TO GIVE NBC A DOMINANT MONDAY NIGHT WIN IN 18-49 AND TOTAL VIEWERS
 
 
NBC WINS EVERY PRIMETIME HALF-HOUR IN ADULTS 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

The Voice’ SCORES NBC’S HIGHEST 18-49 rating IN THE MONDAY 8-10 P.M. TIME PERIOD IN NEARLY EIGHT YEARS, EXCLUDING OLYMPICS

THE REGULAR TIME PERIOD DEBUT OF ‘The Voice’ SOARS 31 PERCENT IN ADULTS 18-49 AND 52 PERCENT OR MORE THAN 6.0 MILLION PERSONS IN TOTAL VIEWERS VERSUS LAST YEAR’S PREMIERE

THE SERIES PREMIERE OF ‘SMASH’ DELIVERS THE HIGHEST 18-49 RATING FOR ANY NBC DRAMA DEBUT IN MORE THAN FOUR YEARS, AND NEARLY QUADRUPLES NBC’S SEASON AVERAGE IN THE 10 P.M. HOUR

SMASH’ RANKS #1 VERSUS ALL BROADCAST AND CABLE COMPETITION IN ITS HOUR IN ADULTS 18-49, ADULTS 18-34, ADULTS 25-54, TOTAL VIEWERS AND OTHER KEY MEASURES

The Voice’ AND ‘SMASH’ TOGETHER GENERATE NBC’S HIGHEST 18-49 RATING ON A MONDAY NIGHT WITH REGULARLY SCHEDULED PROGRAMMING IN NEARLY EIGHT YEARS

Universal City, Calif. – February 7, 2012 – Last night, the time-period debut of “The Voice” and the series premiere of “Smash” combined to give NBC a dominant Monday night win in adults 18-49 and total viewers and the network’s highest-rated Monday night with regularly scheduled programming since March 2004, according to updated “live plus same day” viewing figures from Nielsen Media Research.

Last night from 8-10 p.m. ET, the regular time period debut of “The Voice” (6.7 rating, 17 share in adults 18-49, 17.8 million viewers overall) dominated the 8-10 p.m. ET time period, winning every half-hour in adults 18-49, adults 18-34, adults 25-54 and total viewers versus first-run competition on ABC, CBS, Fox and CW.

“The Voice” delivered NBC’s highest 18-49 rating in this time period, excluding Olympics, in nearly eight years (since February 16, 2004) and the network’s biggest overall non-Olympic viewership in the slot since January 15, 2007. “The Voice” also generated NBC’s highest 18-49 rating for a regular-season entertainment telecast on any night of the week in over four years (since “Heroes” on September 24, 2007).

“The Voice” grew dramatically from its first half-hour to its fourth, gaining 43 percent in 18-49 rating (to a 7.7 rating from a 5.4) and 25 percent or 3.9 million persons in total viewers (to 19.448 million from 15.583 million).

Versus last year’s premiere, the second season time-period premiere of “The Voice” was up 31 percent in 18-49 rating (6.7 vs. a 5.1 on Tuesday, April 26, 2011 from 9-11 p.m.) and up 52 percent or more than 6.0 million persons in total viewers (17.844 million vs. 11.775 million).

Monday at 10 p.m. ET, the series premiere of “Smash” (3.8/10 in 18-49, 11.4 million viewers overall) scored the highest 18-49 rating for a regular 10 p.m. drama on any broadcast network on any night of the week so far this season. “Smash” delivered NBC’s top in-season 18-49 and total-viewer results in this time period since November 3, 2008 (“SNL” election special).

Smash” ranked #1 versus all broadcast and cable competition in the 10 p.m. ET hour in adults 18-49, adults 18-34, adults 25-54, total viewers and other key measures.

The debut of “Smash” marks NBC’s highest-rated new drama premiere in adults 18-49 in more than four years (since September 26, 2007, “Life”). “Smash” also marks NBC’s highest-rated drama telecast on any night of the week since an episode of “Law & Order: SVU” on April 28, 2009 (3.9).

“Smash” nearly quadrupled NBC’s season average in the time period (3.8 vs. 1.0) and nearly tripled NBC’s season average in total viewers (11.448 million vs. 3.864 million).

NBC dominated the primetime landscape Monday night versus all original programming on the other broadcast networks. In adults 18-49, NBC topped its closest primetime competitor by 58 percent (with a 5.7 rating versus a 3.6 for CBS in second place). In total viewers, NBC beat its closest competitor by 44 percent or 4.8 million persons (15.7 million vs. 10.9 million for CBS).

This marks NBC’s first in-season Monday night win with regularly scheduled programming in four years (since February 18, 2008) and the network’s highest 18-49 rating on a Monday night with regularly scheduled programming since March 22, 2004 (also a 5.7 in 18-49).

Updated 18-49 averages for Monday night are: NBC, 5.7/14; CBS, 3.6/9; ABC and Fox, 2.4/6; CW, 0.6/1. In overall total viewers, February 6 updated results are: NBC, 15.7 million; CBS, 10.9 million; ABC, 8.5 million; Fox, 7.0 million; CW, 1.4 million

Note that all national ratings are "live plus same day" unless otherwise indicated.

 

 
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