Univision Finished the Week as the #3 Network among Adults 18-34, Out Delivering ABC and CBS

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February 7th, 2012

via press release:

Univision Finished the Week as the #3 Network among Adults 18-34, Out Delivering ABC and CBS

 

Season-to-date, Univision is the #1 Network Pick on Friday Nights among Adults 18-34

 

Univision kicked off the February Sweeps as the #2 Broadcast Network among Adults 18-34, the only network to Post Ratings Increases among Adults 18-34 without the Super Bowl

 

 

Univision Broadcast Prime Highlights - Week of January 30, 2012 to February 5, 2012

 

  • Univision was the #3 network during primetime last week among Adults 18-34, out delivering ABC (+29%), and CBS (+48%) in the demographic.

 

  • Univision kicked off the February sweeps as the only broadcast network with ratings increases versus a year ago among Adults 18-34 (+3%), except NBC which aired the Super Bowl.  February sweeps to-date, Univision ranks as the #2 broadcast network among Adults 18-34 and has also posted audience increases among Adults 18-49 (+2%.)

 

  • Versus the comparable week a year ago, Univision’s  primetime audience increased +3% among Adults 18-49, while other English-language broadcast networks (ABC -16%, CBS -12%, and FOX -80%) reported declines; Univision’s audience also increased among Adults 18-34 (+4%) versus the same week a year ago.

 

  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among both Adults 18-49 and Adults 18-34.

 

  • During the 9PM hour (based on M-F), Univision aired “Que No Podia Amar” to rank as the #1 broadcast network among Adults 18-34. “La Que No Podia Amar” also attracted more viewers compared to the previous week among Total Viewers 2+ (4.8 Million, +8%), Adults 18-49 (2.6 Million, +7%), and Adults 18-34 (1.4 Million, +6%).

 

  • Univision kicked off the week as the #2 network among Adults 18-34.  Monday night’s success was marked by the premiere of the highest rated U.S produced telenovela, “El Talismán.”

ü  As the second novela produced in collaboration with Univision Studios and Venevision, “El Talismán” delivered an average audience of 3.8 million Total Viewers 2+, 2.1 million Adults 18-49, and 1.2 million Adults 18-34 viewers.

ü  The premiere ranked among the top ten programs for the night among Adults 18-49 and as the fourth highest program among Adults 18-34.

ü  Compared to the premiere of “Eva Luna,” the first Univision Studios novela produced in collaboration with Venevision, “El Talismán” generated 14% more Total Viewers 2+, 15% more Adults 18-49, and 16% more Adults 18-34.

ü  At 10PM “Don Francisco Presenta” featured guest appearances by Javiercito “El Pequeño Gigante,” Banda El Recodo, and Nayer and delivered over 3.1 million Total Viewers 2+, 1.6 million Adults 18-49, and 858,000 Adults 18-34.  Versus the prior Monday telecast “Don Francisco” saw double-digit percentage audience gains among Adults 18-34 +11% and Kids 2-11 (+40%, 337,000.)  Increases were also seen among Total Viewers 2+ (+8%) and Adults 18-49 (+5%) compared to a week ago. Monday night’s telecast ranks among the Top 5 in current season among Total Viewers 2+ and Adults 18-49.

 

  • Univision maintained its position as the #2 network on Tuesday night among Adults 18-34 and rose to the #2 position among Adults 18-49.  The 10PM telecast of “Aqui Y Ahora,” featuring stories covering the Mexicans’ allegations of abuse from patrol agents along the US border was the highest telecast in the current season among Total Viewers 2+ and Adults 18-34.  The program delivered 3.0 million Total Viewers 2+ (+13%), 1.6 million Adults 18-49 (+26%), and 908,000 Adults 18-34 (+31%) and significantly increased its audience from its prior airing (01/17/2012) in the respective demographics. The telecast was among the fifteen most-watched program of the night among Adults 18-49 and Adults 18-34.

 

  • On Wednesday night Univision sustained its rank as the #2 network among Adults 18-34 and ranked as the #3 network among Adults 18-49. Univision aired its highest rated telecast of its reality series “Dale Con Ganas” and increased compared to its previous telecast among Total Viewers 2+ (+13%, 2.4 Million), Adults 18-49 (+22%, 1.4 Million), and  Adults 18-34 (+23%, 813,000).

 

  • Univision was the #1 network on Friday night among Adults 18-34 and ranked as #2 among Adults 18-49.

ü  Univision’s entire primetime line-up including “El Talismán,” “La Que No Podia Amar,” and “Rosa de Guadalupe,” ranked as the top three programs Friday night among Adults 18-34.

ü  In the current season Univision has been the #1 Network on Friday nights 90% of the time (18 out of 20 weeks) among Adults 18-34 more than any other broadcast network.

 

  • Univision ranked as the #4 network among Adults 18-49 and #2 among Adults 18-34 on Saturday night. 

ü  Airing at 8PM, “Sabado Gigante” (Giant Saturday) attracted 2.5 Million Total Viewers 2+, 1.1 Million Adults 18-49, and 541,000 Adults 18-34 viewers to rank among the top 10 programs for the night in the respective demographics. 

ü  Following at 10PM on Saturday was the second airing of Jennifer Lopez and Marc Anthony’s docu-journey “Q’Viva: The Chosen.” The series, which chronicles their travels through 21 Latin American countries as they search for the most amazing performers, delivered 2.4 Million Total Viewers 2+, 1.1 Million Adults 18-49, and 524,000 Adults 18-34 viewers.  The telecast also finished the night among the top 5 programs for Adults 18-34 and ranked #8 among Adults 18-49.

 

  • On Sunday night Univision’s reality series, “Parodiando,” catapulted the network to the #2 position among both Adults 18-49 and Adults 18-34. Unaffected by the Super Bowl, the series maintained its audience from the prior week attracting 2.9 Million Total Viewers 2+, 1.6 Million Adults 18-49, and 936,000 Adults 18-34.  “Parodiando” also ranked as the #3 program for the night among both Adults 18-49 and Adults 18-34 for the night.

 

Broadcast Prime Network Rankers - Week of January 30, 2012 to February 5, 2012

 

 

 

 

A18-34

A18-34

A18-34

 

 

 

A18-49

A18-49

A18-49

 

 

 

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  NBC

7.0

21

4,725

 

1

  NBC

7.7

20

9,822

 

1

  NBC

5.5

19

1,332

2

  FOX

1.9

5

1,256

 

2

  FOX

2.4

6

3,058

 

2

  FOX

1.6

5

383

3

  UNI

1.5

4

999

 

3

  CBS

1.8

5

2,243

 

3

  ABC

0.8

3

201

4

  ABC

1.1

3

774

 

4

  ABC

1.5

4

1,961

 

4

  CBS

0.8

3

186

5

  CBS

1.0

3

673

 

5

  UNI

1.4

4

1,804

 

5

  UNI

0.7

3

176

6

  CW

0.7

2

465

 

6

  CW

0.7

2

856

 

6

  CW

0.6

2

137

7

  TEL

0.5

1

319

 

7

  TEL

0.5

1

601

 

7

  TEL

0.3

1

67

8

  TF

0.4

1

240

 

8

  TF

0.3

1

397

 

8

  TF

0.1

1

36

9

  ETV

0.1

0

58

 

9

  ETV

0.1

0

109

 

9

  AZA

0.0

0

5

10

  AZA

0.1

0

43

 

10

  AZA

0.1

0

83

 

10

  ETV

0.0

0

5

 

 

K2-11

K2-11

K2-11

 

 

 

HHLD

HHLD

HHLD

 

 

 

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  NBC

3.8

14

1,555

 

1

  NBC

9.9

16

11,392

 

1

  NBC

7.4

18

21,423

2

  UNI

1.1

4

457

 

2

  CBS

5.3

9

6,130

 

2

  CBS

2.9

7

8,369

3

  FOX

1.1

4

456

 

3

  FOX

4.0

6

4,632

 

3

  FOX

2.3

5

6,794

4

  ABC

0.7

3

282

 

4

  ABC

3.3

5

3,765

 

4

  ABC

1.8

4

5,080

5

  CBS

0.5

2

186

 

5

  UNI

1.8

3

2,042

 

5

  UNI

1.2

3

3,471

6

  CW

0.3

1

110

 

6

  CW

1.0

2

1,194

 

6

  CW

0.5

1

1,558

7

  TEL

0.3

1

104

 

7

  TEL

0.6

1

722

 

7

  TEL

0.4

1

1,114

8

  TF

0.2

1

76

 

8

  TF

0.3

1

370

 

8

  TF

0.2

1

658

9

  ETV

0.1

0

30

 

9

  ETV

0.1

0

124

 

9

  ETV

0.1

0

206

10

  AZA

0.0

0

12

 

10

  AZA

0.1

0

114

 

10

  AZA

0.1

0

175

 

Source: The Nielsen Company, NPM, Live+SD data ;(1/30/2012- 2/5/2012)) M-Sat 8pm-11pm, Sun 7pm-11pm;  2011-12 Season-to-date (9/19- 2/5/2012); 2010-11 Season-to-date (9/20-2/6/2011); Prior week (1/23/2012- 1/29/2012); February Sweeps to date: 2012: 02/02/2012-02/05/2012) & 2011: 02/03/2011-02/06/2011); Program rank includes programs duration >29 minutes.

TeleFutura Broadcast Prime Highlights

 

 TeleFutura Broadcast Prime Highlights - Week of January 30, 2012 to February 5, 2012

  • Last week, TeleFutura recorded its 2nd highest weekly performance thus far in the 2011/12 Season with over 600,000 Total Viewers 2+ (658,000) and 397,000 Adults 18-49, while among Adult s18-34 (240,000) it recorded its highest weekly average, during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

 

  • Compared to its previous week average (01/23/12-01/29/12), TeleFutura produced  single to double-digit audience increases among  Total Viewers 2+ (658,000 vs. 615,000; +7%), Adults 18-49 (397,000 vs. 344,000; +15%) and Adults 18-34 (240,000 vs. 190,000; +26%) during broadcast prime.

 

  • TeleFutura’s weeknight edition of “Cine de las Estrellas” (8pm-10pm)…

 

ü  Delivered its highest weekly performance since week of 01/02/12 (weeknight movies returned to line-up) among all key demographics that included Total Viewers 2+ (637,000), Adults 18-49 (367,000) and Adults 18-34 (230,000). 

ü  Grew its audience by significant margins compared to its prior week average among Total Viewers 2+ (637,000 vs. 547,000; +16%), Adults 18-49 (367,000 vs. 269,000; +36%) and Adults 18-34 (230,000 vs. 143,000; +61%).

 

  • TeleFutura’s M-F 10pm-11pm dramatic series ”El Capo…”

ü  Attracted 650,000 Total Viewers 2+, 436,000 Adults 18-49 and 243,000 Adults 18-34.

ü  Double-digit percent increases in comparison to its prior week  (01/23/12-01/27/12) among Total Viewers 2+ (650,000 vs. 566,000; +15%), Adults 18-49 (436,000 vs. 366,000; +19%) and Adults 18-34 (243,000 vs. 208,000; +17%).

 

  • On Sunday night (02/05/12) from 7pm-11pm, TeleFutura was the #2 Spanish-language network thanks to its back-to-back  movie airings of “Cine de las Estrellas: Pelea Maxima” and “Cine de las Estrellas: Out of Reach” which generated more Adult 18-34 viewers (TF 292,000 vs. TEL 236,000; +24% Adv.) than Telemundo’s primetime line-up that included “Pa’Lante con Cristina” and “Idolos de Mexico IV: El Diablo, El Santo y El Tonto.”

ü  Head-to-Head in the 7pm-9pm block on Sunday night, TeleFutura ‘s “Cine de las Estrellas: Pelea Maxima” beat Telemundo’s airing of “Pa’Lante con Cristina” among Adults 18-49 (TF 483,000 vs. TEL 419,000; +15% Adv.) and Adults 18-34 (TF 313,000 vs. TEL 184,000; +70% Adv.).

 

Source: The Nielsen Company, NPM. TF Current Week (01/30/2012-02/05/2012) vs. Prior Week (01/23/11-01/29/12); Broadcast Prime  (M-Sat 8pm-11pm, Sun 7pm-11pm. Live+SD.

 
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