via press release:
NEW YORKERS TO COMBAT HATE & DISCRIMINATION AT USA NETWORK’S
CHARACTERS UNITE MONTH EXPERIENCE IN UNION SQUARE WITH
TIFFANI THIESSEN AND TIM DEKAY FROM “WHITE COLLAR”
Join USA’s Movement to Promote Acceptance and Respect by Customizing T-Shirts and
Creating a Personalized Social Media Message On-Site to Share
|As part of its Characters Unite Month to shine a special spotlight on the importance of combating hate and discrimination, USA is hosting an interactive pop-up experience providing New Yorkers and passersby the opportunity to spread the message that each of us, whoever we are, wherever we’re from can do something to fight intolerance.
The activation will take place in a highly stylized heated pop-up structure in Union Square, in which people will be able to create their own custom “I Won’t Stand For…” t-shirts. Participants will be able to select a stamp representing an issue about which they are passionate -- choices include discrimination, prejudice, religious intolerance, racism, homophobia, ableism, among others. After creating their personalized t-shirts, using a special photo kiosk, participants can take a photo to immediately upload to their social media sites.
Tiffani Thiessen and Tim DeKay (WHITE COLLAR) will be on-hand to participate in the experience and discuss USA’s Characters Unite initiative.
Characters Unite Month will feature a variety of on-air programming, digital content and community events designed to educate and rally Americans to come together and fight discrimination in all its forms. For more information, visit www.CharactersUnite.com.
|Wednesday, February 8, 2012
1:00PM: Tiffani Thiessen and Tim DeKay from WHITE COLLAR available for interviews
**Media appointments available throughout the day
Union Square: Southwest corner of the intersection at 14th Street and University Place
|Characters Unite, USA Network's award-winning public service program, was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country. www.charactersunite.com
USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.