Updated: Lackluster Premiere for 'The River'

Categories: Broadcast TV

Written By

February 8th, 2012

Update:  in its first hour The River scored a 2.5 adults 18-49 rating and 8.2 million viewers. In its second hour it drew a 2.2 adults 18-49 rating and 6.8 million viewers. The half hour 18-49 breakout was 2.5, 2.4, 2.3, 2.2....

We don't normally focus on the overnight metered market household ratings for the 56 largest market because you can't tell much from them. You can't tell what the adults 18-49 rating is or how many people watched and there is no way to figure that out from those numbers. Often there are shows with big household numbers that wind up doing badly with adults 18-49, and the reverse is also true.

In those metered market household ratings The River scored a 5.2 rating from 9-11p pm (and it started with a 6.4 in its first half hour and finished with a 4.5 in its last half-hour).

What we can do is say it was lower than the 7.7 rating Smash scored Monday night in those same early metered market numbers so barring it being a family affair where a way more than average number of people per household watching, it's not getting anywhere near the ~11.4 million viewers Smash had.  But since  ratings with adults 18-49 are what matter, and they can't be projected from these early metered market household numbers, it's too soon to weigh-in on its performance.

Over 50% of those participating in our poll guessed better than a 3.0 adults 18-49 rating. They could still be right. We'll see sometime in the next 30-60 minutes we should see the fast national ratings with viewer totals and demos and I'll add them here in addition to the regular morning ratings post.


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