'The River' Opens at 11-Week Highs for ABC in the Time Period

Categories: Network TV Press Releases

Written By

February 8th, 2012

via press release:

With back-to-back episodes of Last Man Standing and the series debut of The River, ABC’s numbers shot up over the same Tuesday last year (an all-original schedule) by 2.2 million viewers and by 60% Adults 18-49.  ABC finished as the 2nd-most-watched network overall on Tuesday evening, topping all-original programming on both Fox (Glee/New Girl/Raising Hope) and NBC (The Biggest Loser/Parenthood).  In addition, ABC beat out NBC’s Tuesday lineup by 20% in Adults 18-49.

 

  • In viewers and young adults, ABC marked its top Tuesday results since November – since 11/22/11.

 

From 8-9pm opposite CBS’ top-rated NCIS, ABC’s back-to-back episodes of Last Man Standing outdrew Fox’s Glee and NBC’s The Biggest Loser in Total Viewers, while leading the NBC unscripted series by 14% in Adults 18-49.  Additionally, Last Man Standing made ABC the #2 network in the hour with key Men (M18-49/M25-54).

 

  • The comedies delivered ABC’s biggest audience in the hour since November and its top Adult 18-49 number since October – since 11/29/11 and 10/18/11.

 

  • ABC’s Last Man Standing (8:30pm) once again finished as Tuesday’s most-watched comedy overall, outdrawing Fox’s Glee-led New Girl at 9pm by 1.1 million viewers.

 

In viewers and young adults, ABC’s debut of The River opened to 11-week highs in the 2-hour time period (9-11pm), producing the Net’s best results since the season finale of Dancing with the Stars (on 11/22/11).

 

  • The River generated enormous year-to-year time improvement over original drama programming on the year-ago night, jumping year over year by 36% in Total Viewers and by 60% in Adults 18-49.
 
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