via the NFL:
HISPANIC VIEWERSHIP RECORD FOR SUPER BOWL XLVI
More than 10 million Hispanics tune in for second straight year
Viewership in the demographic up 68 percent in past 5 years
Super Bowl XLVI set a record for Hispanic viewership with an average of 10.4 million Hispanic fans tuning in, according to data from The Nielsen Company.
The 10.4 million average viewership marks the second consecutive Super Bowl with at least 10 million Hispanic viewers and a 68 percent jump from Super Bowl XLI five years ago (6.2 million Hispanic viewers for the Feb. 4, 2007 game).