Univision News Attracts Younger Viewers Than English-Language Competition in January

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February 9th, 2012

via press release:

Univision NEWS ATTRACTS YOUNGER VIEWERS THAN ENGLISH-LANGUAGE COMPETITION IN JANUARY, GROWING AUDIENCE YEAR-OVER-YEAR

 

While the Average English-Language Broadcast Network News Declined, “Noticiero Univision” Increased Viewership Across All Key Demos

 

Univision News Programs Deliver Significantly More Bilingual Hispanic Viewers than English-Language Competition


NEW YORK, NY – FEBRUARY 9, 2012 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that its flagship network’s national evening newscast, “Noticiero Univision” (Monday-Friday, 6:30-7:00 p.m.) saw audience growth across all key demographics while the English-language broadcast networks reported minimal audience lifts and/or declines in January 2012 compared to January 2011.  Additionally, “Noticiero Univision” consistently grew its news audience in the last seven consecutive months (July 2011 through January 2012) across all Viewers 2+ and in the last three consecutive months (November 2011 through January 2012) among key Adult 18-49 and Adult 25-54 viewers.

One of the key drivers of this performance continues to be Univision Network’s ability to attract audiences that are a generation younger than the competition (a median of 44 years old vs. the median English-language broadcast news audience of 62). In fact, during the month of January 2012, “Noticiero Univision” – co-anchored by award-winning journalists Maria Elena Salinas and Jorge Ramos since 1988 – delivered more young viewers ages 18-34 than “CBS Evening News” (434,000 vs. 418,000).

 

“Our Univision News team takes great pride in our commitment to covering stories that empower and inform our audience in a unique, culturally relevant way, and which is reported by a trusted team of anchors for more than two decades,” said Isaac Lee, president of News, Univision Communications Inc. “Our ability to attract younger and bilingual viewers is testament to Jorge and Maria Elena’s unparalleled connection with audiences across generations. As the leader serving the Hispanic community, and as the Hispanic population continues to grow and technology advances, we will continue to look for ways to equip our Univision News team and analysts with the technology and resources necessary to better serve our audience in this evolving industry.”

 

Recently, Univision has enhanced its news presence, including state-of-the-art sets for all editions of its newscasts, “Noticiero Univision”; Sunday morning public affairs show, “Al Punto” (To the Point); and newsmagazine program, “Aquí y Ahora” (Here and Now). It has also expanded and launched several social media and interactive initiatives, including a new Noticias Univision app for the iPhone, iPod Touch and Android platforms.

 

In January 2012, “Noticiero Univision”:

 

  • Attracted 2.1 million Total Viewers 2+, 434,000 Adults 18-34, 977,000 Adults 18-49 and 1.0 million Adults 25-54.

 

  • Drew in a much younger, more engaged and highly unduplicated audience than its English-Language broadcast evening news counterparts:

 

  • A Generation Younger: 44 years old vs. 62 years old.

 

  • Tuned In Longer: “Noticiero Univision” (16 minutes), “ABC World News Tonight” (14 minutes), “CBS Evening News” (14 minutes) and “NBC Nightly News” (15 minutes) among Adults 18-49.

 

  • Unduplicated Audience: Over 90% of “Noticiero Univision’s” Adult 18-49 audience did not watch any of the English-Language broadcast evening news programming.

 

  • Averaged significantly more Hispanic viewers than the combined audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News”

 

  • Two times more Total Viewers 2+ (2,086,000 vs. 942,000)

 

  • Nearly three times more Adults 18-34 (431,000 vs. 155,000)

 

  • Nearly three times more Adults 18-49 (965,000 vs. 337,000)

 

  • Two times more Adults 25-54 (989,000 vs. 411,0000)

 

Among Bilingual Hispanic Viewers:

 

  • “Noticiero Univision” delivered 55% more Viewers 2+ than the combined audience of ABC, CBS and NBC’s evening newscasts (930,000 vs. 601,000).

 

  • “Noticiero Univision” ranked as the No. 1 broadcast evening news program with twice as many viewers as the combined audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News” among Adults 18-34 (195,000 vs. 86,000), Adults 18-49 (433,000 vs. 202,000) and Adults 25-54 (416,000 vs. 246,000).

 

  • “Noticiero Univision” delivered significantly more younger viewers aged 18 to 34 than the evening news on English-language broadcast television:
    • Six times more than “ABC World News Tonight” (195,000 vs. 30,000)
    • Ten times more than “CBS Evening News” (195,000 vs. 19,000)
    • Five times more than “NBC Nightly News” (195,000 vs. 37,000)

 

 

  • Univision’s Sunday morning public affairs program “Al Punto” delivered two times more Adults 18-49 (186,000 vs. 91,000) than the combined audience of the English-language broadcast programs (ABC’s “This Week,” CBS’ “Face The Nation,” NBC “Meet The Press” and “FOX News Sunday.”)

 

  • Univision’s late night news program “Noticiero Univision: Edicion Nocturna” averaged three to four times more viewers than ABC’s “Nightline”:
  • Three times more Viewers 2+ (706,000 vs. 191,000)
  • Four times more Adult 18-49 viewers (346,000 vs. 87,000)
  • Three times more Adult 25-54 viewers (338,000 vs. 97,000)
  • Four times more Adult 18-34 viewers (154,000 vs. 36,000)

 

 

Source: The Nielsen Company. NPM and NPM-H (12/26/2011-01/29/2012) Mon-Fri 6:30pm-7:00pm, Mon-Fri 11:30pm-12:00am and Sunday 9:00am-11:00am, Excludes Breakouts, Most Current Data. Number of consecutive minutes viewed based on Live data and Unduplicated audience based on a 6+ minutes qualifier.  Based on language spoken by the person.  Bilingual Hispanic defined as Mostly Spanish, Spanish/English Equally and Mostly English, Most Current Data.

 

 

Univision’s award-winning News division is committed to informing the country’s fastest growing segment across all media platforms, including TV, Radio and Interactive. Hispanics count with the latest and most relevant content that impact the community through: Univision’s evening, late evening and weekend national newscasts, “Noticiero Univision”; political Sunday affairs program, “Al Punto”; newsmagazine programs “Aqui y Ahora” and “Primer Impacto”; as well as morning news on “Despierta América.” Univision also hosts statewide public affairs shows, “Voz y Voto,” in Texas and California. In the last year, Univision has strengthened its news team and expanded its news operations by adding Investigative and Documentary Units.

 

 

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as a new 24-hour cable network dedicated to novelas, Univision tlnovelas, and a suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

 
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