via press release:
HISTORY’S SEASON 3 PREMIERE OF SWAMP PEOPLE
ATTRACTS 4.7 MILLION TOTAL VIEWERS
UP DOUBLE DIGITS IN ALL KEY DEMOS
NEW SERIES MUDCATS PREMIERES
WITH 3 MILLION TOTAL VIEWERS
NEW YORK, February 10, 2012 – HISTORY® continues its phenomenal ratings success! The season 3 premiere of SWAMP PEOPLE delivered 4.7 million total viewers and increased 21% vs. the season 2 premiere. New series MUDCATS launched with 3 million total viewers. SWAMP PEOPLE also captured 2.5 million Adults 18-49 and Adults 25-54.
SWAMP PEOPLE, 9-10PM-SEASON 3 PREMIERE (versus Season 2 Premiere):
Total Viewers: 4.7 million +21%
Adults 18-49: 2.5 million +25%
Adults 25-54: 2.5 million +25%
Total Viewers: 3 million
Adults 18-49: 1.4 million
Adults 25-54: 1.6 million
On Sunday, February 5, 115 million total viewers watched the SWAMP PEOPLE commercial during the Super Bowl. With the help of this massive exposure, SWAMP PEOPLE’s third season premiere was one of HISTORY's best season openers ever.
Season Three of SWAMP PEOPLE follows the intrepid hunters and family men and women as they head out in pursuit of these most powerful beasts during the 30-day alligator hunting season, regulated by the state of Louisiana. MUDCATS follows the men who compete with each other in an effort to showcase the best “mudcatters” in Oklahoma - “hands down”!
SWAMP PEOPLE is produced by Original Media for HISTORY. Executive Producers are Jay Peterson, Charlie Corwin and Brian Catalina. Executive Producer for HISTORY is Mary Donahue.
MUDCATS is produced by Original Media for HISTORY. Executive Producers for Original Media are Jay Peterson, Charlie Corwin and Brian Catalina. Executive Producers for HISTORY are Mary Donahue and Paul Cabana.
HISTORY® and HISTORY® HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.