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Soap Opera Ratings: 'Days of Our Lives' Sees New Low with Women Viewers Age 18-49

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February 10th, 2012

Ratings for the week of January 30-February 3, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,949,000 (-14,000/-384,000)
2. B&B 3,421,000 (-205,000/+217,000)
3. DAYS 2,379,000 (-160,000/-651,000)
4. GH 2,209,000 (-91,000/-684,000)

Households
1. Y&R 3.6/12 (same/-.2)
2. B&B 2.5/8 (-.1/+.2)
3. DAYS 1.8/6 (-.1/-.3)
4. GH 1.6/5 (-.1/-.4) <—— ties low

Women 18-49 Viewers
1. Y&R 914,000 (-44,000/-164,000)
2. B&B 708,000 (-93,000/+70,000)
3. GH 592,000 (same/-266,000)
4. DAYS 500,000 (-31,000/-339,000) <—— new low *

Previous low: 520,000 (December 19-23, 2011)

Women 18-49 rating
1. Y&R 1.4/9 (-.1/-.2)
2. B&B 1.1/7 (-.2/+.1)
3. GH 0.9/6 (same/-.4)
4. DAYS 0.8/5 (same/-.5) <—— ties low (2nd straight week)

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All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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