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TV Ratings Thursday: 'Idol' Rises But 'Bang' Still Bigger from 8-8:30; 'Person of Interest' Ties High; 'Grey's' Higher; 'The Office' Goes Low

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February 10th, 2012

 

Scoreboard FOX CBS ABC NBC Uni CW
Adults 18-49: Rating/Share 4.0/11 3.6/10 2.6/7 1.7/5 1.4/4 1.0/3
Adults 18-34: Rating/Share 2.7/8 2.0/6 2.0/6 1.6/5 1.5/5 1.0/3
Total Viewers (million) 12.222 14.321 7.322 3.928 3.683 2.367

Fox won the night with the advertiser coveted adults 18-49 and CBS won the night with total viewers.

American Idol scored a 5.7 adults 18-49 rating from 8-9, up two tenths versus last week.  The Finder was down a tenth versus last week to a 2.3 adults 18-49 rating.

CBS's The Big Bang Theory drew a 5.5 adults 18-49 rating, matching its Thursday high and bettering Idol (5.2) in the common half hour.  Rob was up a tenth to a 3.4 adults 18-49 rating. Person Of Interest was steady and matched its series high with  a 3.3 adults 18-49 rating and The Mentalist drew a 2.9 rating with adults 18-49, steady vs. last week and matching its second best outing of the season and had its largest audience of the season.

Wipeout dropped three tenths from last week, but Grey's Anatomy picked those three tenths up rising to a 3.9 adults 18-49 rating at 9pm. Private Practice was steady with a 2.3 adults 18-49 rating

30 Rock's one hour episode was up three tenths from last week's 30 minute episode to a 1.6 adults 18-49 rating (a 1.5 the first half hour and a 1.6 the second).  But The Office fell three tenths to a 2.5 adults 18-49 rating to a season low and it's lowest-rated telecast since April 26, 2005. Up All Night was steady with a season low-tying 1.8 adults 18-49 rating. The repeat of The Voice gave NBC its best Thursday 10pm ratings since a special (original) Grimm aired in the timeslot in December.

At the CW, The Vampire Diaries was even vs. last week with adults 18-49 and The Secret Circle was up a tenth. Here is some more info on the CW shows via the CW:

Last night's Vampire Diaries was up big week to week in total viewers and key demos - it was up 11% in 2+ (3M), up 20% in A18-34 (1.2/4), up 21% in W18-34 (1.7/5) and up 6% in F18-49 (1.7/4). It was even in A18-49 (1.2/3).

It was the most watched Vampire Diaries since 1/5/12.

THE Vampire Diaries tied ABC in the hour in A18-34 and tied NBC from 8-8:30 in A18-34.

The Secret Circle was also up across the board week to week, up 6% in viewers (1.8M), up 17% in A18-34 (0.7/2), up 25% in W18-34 (1.0/3) and 14% in A18-49 (0.8/2).

THE VAMPIRE DIARIES and The Secret Circle have both averaged big gains this season in Live + 7 vs. Live + SD numbers - The Secret Circle averages a 35% jump in viewers in L+7 vs. L+SD numbers, and THE VAMPIRE DIARIES sees a 29% bump. Among W18-34 it's even greater, with a 48% average increase for The Secret Circle and a 42% increase for THE VAMPIRE DIARIES.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, February 9, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 5.7/16 17.92
CBS The Big Bang Theory 5.5/16 16.06
NBC 30 Rock (9-10p) 1.6/4 3.85
ABC Wipeout 1.5/4 5.24
CW Vampire Diaries 1.2/3 2.97
8:30 CBS Rob 3.4/9 11.00
9:00 ABC Grey's Anatomy 3.9/10 10.10
CBS Person Of Interest 3.3/8 15.07
NBC The Office 2.5/6 5.16
FOX The Finder 2.3/6 6.25
CW The Secret Circle 0.8/2 1.77
9:30 NBC Up All Night 1.8/4 3.70
10:00 CBS The Mentalist 2.9/8 14.36
ABC Private Practice 2.3/6 6.63
NBC The Voice (R) 1.5/4 3.50

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.9/8; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.4/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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