via press release:
FOR THE FIRST TIME, USA NETWORK EXPANDS DIGITAL COVERAGE OF WESTMINSTER KENNEL CLUB WITH REAL-TIME STREAMING
FROM THE FLOOR
Dog Fans All Over the World Can Watch the Show Floor Live and Engage in Social TV Experiences Throughout the Day and During the Evening Telecast with
Subaru of America Sponsoring Exclusive Character Chatter During Best In Show
In a first, USA is giving dog lovers unprecedented digital access to WESTMINSTER KENNEL CLUB DOG SHOW. The network is taking the most beloved dog show social with live video coverage during the day and social viewing experiences including community chatting, interviews, FB and Twitter integrations and real-time behind the scenes moments from the floor. USA is partnering with UStream for the video coverage, which will be accessible worldwide via online and mobile phones. The show will be telecast on USA Network from Madison Square Garden on Monday, Feb. 13 and Tues., Feb. 14, 2012, starting at 8/7c.
USA will have a combination of fixed and roaming cameras showcasing all the in-the-ring and out-of-the-ring breed action as well as interviews with co-host David Frei and sneak-peeks of the primetime action. Each day starting at 8:30amET, fans can view up to four different channels showing the live judging of all 185 individual breeds directly from the floor.
WESTMINSTER KENNEL CLUB DOG SHOW’s digital hub is found at WestminsterKennelClub.org where fans can access rich, interactive content, including videos, photos, trivia, and polls. Subaru of America is sponsoring a special Character Chatter with expert Chuck Bessant on Tuesday, February 14 at 10pm ET. Dog lovers will have the opportunity to ask questions and engage with other fans over the two days leading into Tuesday night’s Best In Show judging.
The Madison Square Garden competition will be televised live on USA on Monday, February 13, from 8-9pmET/PT, when it will switch over to CNBC. Then on Tuesday, February 14, USA will air the entire conclusion from 8-11pm ET/PT, including the crowning of Best In Show.
The WESTMINSTER KENNEL CLUB is America's oldest organization dedicated to the sport of purebred dogs. Established in 1877, Westminster's influence has been felt for more than a century through its famous all breed, benched dog show held every year at New York's Madison Square Garden. The show is America’s second longest continuously held sporting event, behind only the Kentucky Derby. For additional information, log on to www.westminsterkennelclub.org.