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Live+7 DVR Ratings: 'The Big Bang Theory' Tops Absolute Gains; 'Fringe' Tops % Gains in Week 19

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February 13th, 2012


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 43 such programs in the data for the week ending January 29, 2012 about half a normal broadcast lineup of new episodes.

During week nineteen of the 2011-12 broadcast season (January 23, 2012 - January 29, 2012The Big Bang Theory topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.6 adults 18-49 ratings points. Note: Typical leader Modern Family was a repeat that week.

Fringe topped the percentage adults 18-49 ratings increase from DVR viewing, adding a whopping 75% to its Live+Same Day adults 18-49 ratings.

CSI led the absolute average viewership gained from DVR viewing too, adding 3.2 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Big Bang Theory, THE-01/26 CBS 5.5 7.1 1.6 29%
2 ALCATRAZ-01/23 FOX 3.0 4.5 1.5 50%
3 Criminal Minds-01/25 CBS 3.7 5.0 1.3 35%
4 Once Upon A Time-01/29 ABC 3.5 4.7 1.2 34%
5 American Idol-WEDNESDAY-01/25 FOX 6.5 7.7 1.2 18%
6 Castle-01/23 ABC 2.1 3.2 1.1 52%
7 CSI-01/25 CBS 3.4 4.5 1.1 32%
8 American Idol-THURSDAY-01/26 FOX 5.5 6.6 1.1 20%
9 HOUSE-01/23 FOX 3.1 4.2 1.1 35%
10 Family Guy-01/29 FOX 3.1 4.1 1.0 32%
11 Fringe-01/27 FOX 1.2 2.1 0.9 75%
12 PARKS AND RECREATION-01/26 NBC 1.7 2.5 0.8 47%
13 WHITNEY-01/25 NBC 1.4 2.2 0.8 57%
14 CSI: MIAMI-01/29 CBS 2.3 2.9 0.6 26%
15 Good Wife, THE-01/29 CBS 2.2 2.8 0.6 27%
16 FINDER-01/26 FOX 2.8 3.4 0.6 21%
17 30 ROCK-01/26 NBC 1.6 2.2 0.6 38%
18 ARE YOU THERE CHELSEA-01/25 NBC 1.4 2.0 0.6 43%
19 ROB-01/26 CBS 3.5 4.0 0.5 14%
20 Simpsons-01/29 FOX 2.4 2.9 0.5 21%
21 Biggest Loser 13-01/24 NBC 2.1 2.6 0.5 24%
22 FIRM-01/26 NBC 1.0 1.5 0.5 50%
23 BACHELOR, THE-01/23 ABC 2.7 3.1 0.4 15%
24 Shark Tank-01/27 ABC 1.5 1.9 0.4 27%
25 Undercover Boss-01/29 CBS 3.0 3.4 0.4 13%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Fringe-01/27 FOX 1.2 2.1 0.9 75%
2 WHITNEY-01/25 NBC 1.4 2.2 0.8 57%
3 Castle-01/23 ABC 2.1 3.2 1.1 52%
4 Gossip Girl-MON-01/23 CW 0.6 0.9 0.3 50%
5 ALCATRAZ-01/23 FOX 3.0 4.5 1.5 50%
6 FIRM-01/26 NBC 1.0 1.5 0.5 50%
7 PARKS AND RECREATION-01/26 NBC 1.7 2.5 0.8 47%
8 ARE YOU THERE CHELSEA-01/25 NBC 1.4 2.0 0.6 43%
9 One Tree Hill-01/25 CW 0.7 1.0 0.3 43%
10 30 ROCK-01/26 NBC 1.6 2.2 0.6 38%
11 HOUSE-01/23 FOX 3.1 4.2 1.1 35%
12 Criminal Minds-01/25 CBS 3.7 5.0 1.3 35%
13 Once Upon A Time-01/29 ABC 3.5 4.7 1.2 34%
14 Hart Of Dixie-01/23 CW 0.6 0.8 0.2 33%
15 CSI-01/25 CBS 3.4 4.5 1.1 32%
16 Family Guy-01/29 FOX 3.1 4.1 1.0 32%
17 CHUCK-01/27 NBC 1.3 1.7 0.4 31%
18 Big Bang Theory, THE-01/26 CBS 5.5 7.1 1.6 29%
19 Kitchen Nightmares-01/27 FOX 1.4 1.8 0.4 29%
20 90210-01/24 CW 0.7 0.9 0.2 29%
21 Good Wife, THE-01/29 CBS 2.2 2.8 0.6 27%
22 Shark Tank-01/27 ABC 1.5 1.9 0.4 27%
23 CSI: MIAMI-01/29 CBS 2.3 2.9 0.6 26%
24 Biggest Loser 13-01/24 NBC 2.1 2.6 0.5 24%
25 CLEVELAND-01/29 FOX 1.3 1.6 0.3 23%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 CSI-01/25 CBS  14,257  17,454  3,197 22%
2 Big Bang Theory, THE-01/26 CBS  16,130  19,278  3,148 20%
3 Castle-01/23 ABC  10,047  13,174  3,127 31%
4 Criminal Minds-01/25 CBS  13,851  16,966  3,115 22%
5 ALCATRAZ-01/23 FOX  9,028  12,072  3,044 34%
6 American Idol-WEDNESDAY-01/25 FOX  19,671  22,565  2,894 15%
7 American Idol-THURSDAY-01/26 FOX  17,141  19,980  2,839 17%
8 Once Upon A Time-01/29 ABC  10,908  13,467  2,559 23%
9 HOUSE-01/23 FOX  8,764  11,095  2,331 27%
10 Family Guy-01/29 FOX  5,917  7,901  1,984 34%
11 Good Wife, THE-01/29 CBS  11,083  12,989  1,906 17%
12 CSI: MIAMI-01/29 CBS  10,566  12,446  1,880 18%
13 Fringe-01/27 FOX  3,326  5,017  1,691 51%
14 FIRM-01/26 NBC  3,801  5,484  1,683 44%
15 FINDER-01/26 FOX  8,441  10,110  1,669 20%
16 WHITNEY-01/25 NBC  4,374  5,750  1,376 31%
17 PARKS AND RECREATION-01/26 NBC  3,492  4,674  1,182 34%
18 30 ROCK-01/26 NBC  3,818  4,986  1,168 31%
19 ROB-01/26 CBS  11,501  12,573  1,072 9%
20 ARE YOU THERE CHELSEA-01/25 NBC  3,801  4,838  1,037 27%
21 Simpsons-01/29 FOX  5,027  6,036  1,009 20%
22 Biggest Loser 13-01/24 NBC  6,421  7,421  1,000 16%
23 Undercover Boss-01/29 CBS  13,151  14,099  948 7%
24 American Dad-01/29 FOX  4,765  5,619  854 18%
25 BACHELOR, THE-01/23 ABC  8,298  9,102  804 10%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
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