via press release:
PTC Cautions Parents, Sponsors and Content Ratings Board over MTV’s “I Just Want My Pants Back”
LOS ANGELES (February 13, 2012) –The Parents Television Council® is waging an aggressive campaign in response to MTV’s “I Just Want My Pants Back,” which began airing on February 2. While the show is only rated TV-14, content has already included the prelude to a sexual foursome and a woman asking a man to insert his finger into her rectum during intercourse. MTV’s head of programming, David Janollari, is on the record saying the network is targeting kids as young as 12 with the content.
PTC is launching a broad communications effort, which includes warning parents about the explicit content and asking the program’s sponsors, including Dr. Pepper, T-Mobile and Toyota, if the show’s content accurately reflects their corporate image. PTC has also contacted the TV Parental Guidelines Monitoring Board regarding the erroneous TV-14 rating.
“Once again MTV is taking HBO-style content and marketing it to a Nickelodeon-age audience. The network programming executive is on the record saying 12-year-olds are in his crosshairs. And the TV-14 content rating is intentionally misleading for parents and for advertisers. The Parents Television Council will not sit silently and allow this affront to go unchallenged,” said PTC President Tim Winter.
“All of MTV’s advertisers, including Dr. Pepper, T-Mobile and Toyota, will be asked if foursomes and a woman who tells her sexual partner to ‘stick a finger in my a**’ are an accurate reflection of their hard-earned corporate brands. Parents need to be warned about MTV’s stated intention to target children as young as 12 with this explicit material.
“If parents were able to unsubscribe to MTV, they would do so in droves. But thanks to the cable cartel’s bundle, families who want cable programming are forced to pay for MTV in order to receive networks they do want. The PTC believes forced bundling of cable programming is a violation of antitrust law and we are eagerly watching a national class action antitrust lawsuit in the Ninth Circuit Court of Appeals.
“We are also reaching out to the TV Parental Guidelines Monitoring Board, asking for a review of the program’s content rating. To date, the mystery Board has done next to nothing except cancel meetings and avoid any possible public awareness of its existence. It is high time that the American public receive some level of accountability from those who assign routinely inaccurate content ratings,” Winter concluded.