via press release:
CBS SPORTS’ FINAL-ROUND COVERAGE OF AT&T PEBBLE BEACH NATIONAL PRO-AM DELIVERS
HIGHEST IN 15 YEARS
Final Round Earns 96% Increase in Ratings in Metered Markets
CBS Sports’ final-round coverage of the AT&T PEBBLE BEACH NATIONAL PRO-AM on Sunday, Feb. 12 (3:15-6:30 PM, ET), which saw Phil Mickelson and Tiger Woods paired together with Mickelson firing a 64 to win his fourth Pebble Beach title, delivered the highest rating for the final round at Pebble Beach in 15 years (5.8/13; Feb. 2, 1997) with an average overnight household rating/share of 5.1/10, up 96% from last year’s 2.6/6 in the metered markets.
Sunday’s final-round rating peaked at a 5.7/11 (5:30-6:00 PM, ET).
CBS Sports' third-round coverage of the AT&T PEBBLE BEACH NATIONAL PRO-AM on Saturday, Feb. 11 (3:00-6:00 PM, ET) earned anaverage overnight household rating/share of 2.8/6, up 56% from last year's third round 1.8/4 in the metered markets.