The Tiger Woods Effect: 'AT&T Pebble Beach National Pro-Am' Delivers Highest Rating In 15 Years

Categories: Network TV Press Releases

Written By

February 13th, 2012

via press release:

CBS SPORTS’ FINAL-ROUND COVERAGE OF AT&T PEBBLE BEACH NATIONAL PRO-AM DELIVERS

HIGHEST rating IN 15 YEARS

 

Final Round Earns 96% Increase in Ratings in Metered Markets

 

CBS Sports’ final-round coverage of the AT&T PEBBLE BEACH NATIONAL PRO-AM on Sunday, Feb. 12 (3:15-6:30 PM, ET), which saw Phil Mickelson and Tiger Woods paired together with Mickelson firing a 64 to win his fourth Pebble Beach title, delivered the highest rating for the final round at Pebble Beach in 15 years (5.8/13; Feb. 2, 1997) with an average overnight household rating/share of 5.1/10, up 96% from last year’s 2.6/6 in the metered markets.

 

Sunday’s final-round rating peaked at a 5.7/11 (5:30-6:00 PM, ET).

 

CBS Sports' third-round coverage of the AT&T PEBBLE BEACH NATIONAL PRO-AM on Saturday, Feb. 11 (3:00-6:00 PM, ET) earned anaverage overnight household rating/share of 2.8/6, up 56% from last year's third round 1.8/4 in the metered markets.

 
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